As the countdown to Anant Ambani and Radhika Merchant's July 12 wedding ticks on, the Ambani family is pulling out all the stops to celebrate in true Gujarati style. After dazzling us with star-studded pre-wedding bashes in Jamnagar and a luxurious European cruise, the family is now diving deep into their cultural roots with the enchanting Mameru ceremony. But what exactly is this mystical ritual that has everyone buzzing?
Check out stunning pictures of Anant Ambani, Radhika Merchant's spectacular mameru ceremony
— ANI Digital (@ani_digital) July 3, 2024
Read @ANI Story | https://t.co/khZTtVPHcd#AnantAmbani#RadhikaMerchant#weddingpic.twitter.com/FDjD7EwGmj
What is Mameru Ceremony?
It's two days before the big wedding, and suddenly, the bride's maternal uncle transforms into a gift-bearing superhero. That's Mameru in a nutshell. According to several media reports, this tradition is all about showering the bride-to-be with love, blessings, and some seriously fancy presents.
अनंत और राधिका के 'मामेरू' फंक्शन की झलक#AnantRadhikaWedding#AnantAmbani#RadhikaMerchant#MukeshAmbani#Mamerupic.twitter.com/q5AQw5p2hZ
— umesh chandra (@umesh2352) July 3, 2024
In Gujarati, "Mameru" literally means "maternal uncle." It's like having your very own fairy godparent, except instead of a magic wand, they come bearing beautifully wrapped trousseau trays filled with goodies. We're talking sarees, jewellery, ivory chooda (bangles), sweets, and dry fruits, a veritable treasure trove of wedding day essentials.
The Mameru ceremony isn't just about the gifts, though. It's a heartwarming celebration that marks the beginning of the wedding festivities. Held at both the bride's and groom's homes, it's a time for families to come together, share in the joy, and create lasting memories.
Radhika Merchant’s Mameru Ceremony Look
For this special occasion, bride-to-be Radhika Merchant stole the show in a stunning orange and pink lehenga. Paired with a matching choli and dupatta, she looked like a princess straight out of a fairy tale. To complete her look, Radhika adorned herself with a maang teeka, a choker neckpiece, and subtle glowing makeup.
Don't Miss: Radhika Merchant Dazzles In Mother's Jewellery, Custom Manish Malhotra Lehenga At Mameru Ceremony
The Ambani Way: Celebrating Love and Tradition
The Ambani family is known for their love of tradition, and they've been pulling out all the stops for Anant and Radhika's wedding journey. Remember the GolDhana ceremony back in January 2023? That was another quintessential Gujarati ritual, symbolising the couple's engagement. It's a sweet tradition where the bride's family visits the groom's home bearing gifts and sweets, followed by a ring exchange and blessings from married women in both families.
But the Ambanis aren't just celebrating their own joy. In a touching gesture, they recently organised a mass wedding ceremony in Mumbai, blessing underprivileged couples and helping them tie the knot.
Ambani Family Wedding Celebrations Start with a Mass Wedding (Samuhik Vivah) for Underprivileged Couples
— Reliance Industries Limited (@RIL_Updates) July 2, 2024
Mumbai, 2nd July 2024: Marking the start of the wedding functions of their Son Anant Ambani with Radhika Merchant, the Ambani family organized a ‘Samuh Vivah’ (Mass Wedding)… pic.twitter.com/Npm61gjhmj
Mameru Ceremony Importance
In a world of changing traditions, the Mameru ceremony stands as a beautiful reminder of the importance of family bonds. It's not just about the gifts, it's about the love, support, and blessings that flow from one generation to the next.
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