Kyra: India's First Meta Influencer With 100K Followers On Instagram

The Metaverse is the next technological phenomenon that has taken the world by storm. In the latest development, India now has its first meta influencer, Kyra. Her bio says that she belongs to Mumbai and is a model, dream chaser and traveller.

Who Is Kyra?

From her Instagram account, it seems that Kyra is into fitness, travelling and clothing. From beaches to mountains, she is a solo traveller discovering India. She celebrated Valentine’s day and is looking for some good ‘creators, bloggers, influencers or any accounts with great content’ to follow.

Who Created Her?

In December 2021, TopSocial introduced Kyra to the world. They aim to make her a meta-influencer who has the capability to create, think and publish content.

Himanshu Goel, Business Head at TopSocial India said, “We want Kyra to go beyond just being a simple CGI character or influencer. She is an independent Meta-influencer on the web. We are working with partners in AI technology which will enable her to study social media trends online and create content autonomously.”

Kyra’s Wardrobe

Pantsuit

Image Courtesy: Kyra/Instagram

With only a few posts on Instagram, Kyra is already a fashion icon. Her green monotone pantsuit is an impeccable choice for working women who have to attend meetings regularly at their office.

Lehenga

Being a virtual influencer, Kyra is trying out new things every day. One such video shows her wearing a yellow lehenga. She paired it with a spaghetti strap blouse and a plain dupatta.

Dress

For a Valentine’s day bash, Kyra chose a chic fit and flare red dress. She paired it with strappy pencil heels and a choker. Her caption read, “I had no idea #Valentines Week could be so much fun. I heard some really great stuff from you guys on how this day was so special and I wholeheartedly agree! Everyone makes me feel special here, and I'm so grateful for all of you.``

She further added, “Thankful for all the love, can't wait to give it back to you. Happy Valentine’s Day everyone!”

Kyra’s Tryst With Yoga

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A post shared by K Y R A ✨ (@kyraonig)

In March, India’s meta influencer tried out yoga. From her post, it looks like she loved it. Her caption on Instagram read, “A much-needed break after a hectic week. I've recently discovered Yoga, and it has helped me calm down and work on my well-being.”

It further stated, “Taking a step back from our busy lifestyles and focusing on ourselves is so important. For me, it's taking a solo trip and connecting with myself. What do you do to connect with yourself?”

Kyra’s Travel Diaries

Image Courtesy: Kyra/Instagram

Kyra’s Instagram page shows that she has been to Jaipur (lesser-known facts about Jaipur), Goa and the hilly region. She was left ‘mesmerised’ by her journey to the Pink City. Her caption read, “I’m left mesmerised as I experience such rich heritage and culture. The palaces and the hospitality make me feel like a queen. Can’t wait to try out the delicious food here too! What do you guys recommend? What should I try first? ”

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What Does Meta Influencing Mean?

Meta influencing includes an influencer that traces the internet to find what has been trending on social media. It helps marketers identify their target audience and facilitates them in building a content strategy that would give them better ROI.

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According to a 2021 report by Pew Research Centre, it is likely that the younger generation would follow influencers. These virtual influencers share trends related to clothing and accessories.

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