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Mirumi Robot Charms

Japan's Mirumi Are The New Labubus? All About These Furry Charms

Still think Labubus are the best charms out there? Ditch your scary old charms and get Japan's adorable Mirumi robot charms. Discover more about these hyperrealistic charms here! 
Editorial
Updated:- 2026-01-08, 18:07 IST

Mirumi Robot Charms: Long gone are the days when people were spending loads and loads of money on those scary-looking Labubus. As we step into this new year, we are leaving Labubs in 2025 and have a new charm to obsess over called ‘Mirumi’. These adorable little charms come straight from Japan, and the internet has found its new obsession. These are not like your regular accessories, these are small hyperrealistic robot charms. You will get to see these plushy, furry charms all over your feed, and they are definitely going to be the next Labubus. Let’s dive in to find out more about these Mirumi robot charms here and find out how they are different from scary Labubus here!

What Are Mirumi Robot Charms?

These Mirumi charms are so much more than just your regular flashy charm, these are the future of interactive fashion. Unlike your regular charms that just stick to the sides of your bags, a Mirumi actually interacts in real time. According to the official website of these furry charms, "Mirumi is a little companion robot that lights up your heart with its innocent, adorable expression. It notices the world around it and turns to take a peek. When its shy gaze meets yours, it sparks a moment of unexpected joy—just like when a human baby on a crowded train suddenly looks your way." You can even hang these on your bags or your emotional support water bottles using their extra long hands. 

mirumi robot bag charm

The creator behind these adorable Mirumi dolls is Yukai Engineering CEO Shunsuke. His inspiration behind these charms was to invoke small moments of joy in everyday life. He went on to say, “There’s a very special kind of cuteness when a baby, held in a parent’s arms, quietly peeks through the gap and makes eye contact with you.” Shunsuke went on to explain how this gentle moment naturally makes you smile or wave back. With their Mirumi charms, they wanted to invoke the same warm feeling when people would catch these dolls. He continued saying, “We wanted to capture that warm, heart-melting feeling and bring it into a small, everyday companion.”

These Mirumi dolls from Japan are designed to respond naturally to sound and touch through a smart mix of sensors and their proprietary algorithm. Your Mirumi charm can nod, turn, shake and cocks its head in varied ways, just like an actual baby. 

 

 

 

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A post shared by mirumi (@mirumi_tokyo)

How Is Mirumi Different From Labubus?

The year 2025 was filled with people going crazy over Labubus. This year people have moved on to better and cuter things like the Mirumi robot charms. These respond to sound and touch like a real-life baby might, rather than just slinging from your bag. 

ALSO READ- Labubu vs Lafufu: How To Tell If Your Collectible Toy Is Real Or Fake

Mirumi Robot Charm Toy Price

These Mirumi robot dolls come in three colours currently: grey, pink, and ivory fur. The price of these hyperrealistic dolls is estimated at 18,360 yen (Rs 10,5837) according to several media reports. This price is only available till the promotional period and will increase after it is over. 

 

 

 

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A post shared by mirumi (@mirumi_tokyo)

Mirumi Robot Charms: Where To Buy 

Currently, these viral Mirumi robot bag charms are only available for pre-order. You can secure your very own Mirumi through their official Kickstarter page.

ALSO READ- 5 Rare Labubu Collectibles To Make Your Toy Collection Stand Out

Mirumi Robot Charms: Where To Buy In India

If you were wondering where to buy Mirumi robot charms in India, you might have to wait for some time, as these are not available in our country right now. You can also try to get these from their official Kickstarter page, as buying them in-store might take more than a few months if waiting around. 

Image Credit: Instagram

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