Labubu vs Lafufu: How To Tell If Your Collectible Toy Is Real Or Fake

Celebrities like Cher, Dua Lipa, Emma Roberts, Rihanna, Post Malone, and Blackpink’s Lisa have all been spotted showing off their Labubu love.

But with fame comes imitation. Knockoff versions, jokingly dubbed ‘Lafufu,’ are now flooding online marketplaces, leading to disappointment and lots of viral TikTok videos featuring kids reacting to being gifted fake Labubus. So, how can you tell if you have got an authentic Labubu or just a Lafufu in disguise? We’ve got you covered.

What Is a Labubu?

Labubu was created by Hong Kong-based artist Kasing Lung, with the first design introduced in 2015. The character is part of a larger lineup including Zimomo, Pato, Tycoco, and Spooky, all under The Monsters collection. In 2019, Lung signed a licencing deal with Pop Mart, which manufactures and sells these toys globally.

Pop Mart’s 2024 financial report revealed impressive numbers: the brand hit $1.83 billion in revenue, with Labubu’s collection alone contributing over $419 million, a staggering 726% year-over-year growth. According to Emily Brough, Pop Mart’s Head of IP Licencing (Americas), “Labubu has become more than just a collectible; it’s a bold statement of individual style.”

These adorable figures are typically sold in blind boxes (you don’t know which one you’re getting) and can be clipped onto bags or displayed on shelves. With their distinctive pointy ears and devilishly cute smiles, they’ve earned cult status among collectors.

What Is A Lafufu?

Lafufu is not an official character, it’s the nickname collectors have given to counterfeit or imitation Labubus. These lookalike figures often pop up on budget shopping platforms like AliExpress, Temu, and eBay, mimicking the signature features of Labubu but falling short on quality and detail.

While they may look cute from a distance, Lafufus are generally unlicensed knockoffs and for serious fans, spotting the difference is essential.

Don't Miss:Bridal Grills: The New Shiny Teeth Accessory Brides Are Loving Right Now

Labubu vs Lafufu: How To Spot The Difference

1. Start With the Packaging

Pop Mart is meticulous about presentation. Genuine Labubu boxes are vibrant, and feature sharp artwork with precise branding. Many include anti-counterfeit elements like QR codes or holographic stickers.

Fakes, on the other hand, might have pixelated prints, faded colours, or flimsy boxes. If the packaging feels low-effort, chances are it’s not authentic.

2. Inspect the Build Quality

Authentic Labubus are crafted with precision. The eyes are clear and glossy, the paint job is smooth, and every detail feels intentional.

Lafufus tend to fall short: blurry eyes, rough seams, poorly painted edges, and off proportions. If it feels sloppy or slightly “off,” trust your instincts.

3. Weight Tells a Story

Original Labubu figures have a solid, well-balanced weight, not heavy, but certainly not hollow. However, Lafufus often feel too light or fragile, signalling poor materials.

4. Beware the Bargain Trap

If you spot a rare Labubu at a deeply discounted price, tread carefully. Sure, deals happen but if it’s too cheap to be true, it usually is. Compare listings with the average market price before making the purchase.

Don't Miss:5 Must-have Accessories That Can Make Any Look More Chic

5. Verify With a QR Code

Many new releases come with a scannable code that can be checked on the Pop Mart app or official website. If the code is missing, doesn’t work, or links to nothing, its a red flag.

Buying secondhand? Ask the seller for a photo of the box and the QR code. A real collector won’t hesitate.

6. Know the Series & Characters

Pop Mart’s Labubu figures belong to specific series, often created in collaboration with artists. Each drop is well-documented across Pop Mart’s platforms and collector forums.

If the figure you’re eyeing doesn’t match any known collection or features odd colour combos, double-check. Counterfeits often try to replicate rare editions without getting the details right.

7. Buy From Pop Mart

Your best bet? Stick with Pop Mart’s official website, flagship stores, or certified resellers. If you’re browsing online marketplaces, ask for unedited photos, packaging details, and proof of purchase.

In today’s world of designer collectibles, authenticity matters more than ever. Whether you are a seasoned collector or buying your very first Labubu, it’s worth taking the time to verify what you’re getting. After all, there’s a big difference between owning a genuine piece of art and settling for a knockoff.

Keep reading Herzindagi for more such stories.

Credits: Popmart Instagram/Youtube