Here's a story that deserves to be heardThis is the story of Aazol, a niche l homegrown food brand which has a lot more than just monetary profits on its agenda. Aazol A small enterprise with a big heart, Aazol is working towards empowering Indian tribal women in rural Maharashtra. Co-founded by Apurva Purohit who is an businesswoman with over three decades of experience in the corporate world has proven her mettle in scaling up a diverse set of businesses including the media. Both Apurva and her son Siddarth are passionate about Aazol’s business model that empowers women through self-help groups spread across the indigenous parts of the country starting from Maharashtra.
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What Is Aazol All About?
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Aazol means maternal grandmother’s home in Marathi. The brand was started with the vision to provide consumers with home-grown foods that they ate at their maternal grandmother’s home. It is a brand that was born during the pandemic and has been in operation for two years and counting now. It all started when Apurva and Siddharth happened to meet indigenous women across India who were producing amazing food products from ancient grains. They were organized into self help groups, micro entrepreneurs and farmer communities across the country starting from Maharashtra but did not have the access to supply chains or a marketplace. This was the advent of Aazol which ensured equality at the rural bottom of the pyramid level.
What's more, it offers us a range of healthy sweets, traditional specialities, chutneys and pickles, masalas and papads, rice and flour and much more. The brand ensures that all Aazol’s products are high quality, and are handmade in small batches with lots of love and diligence.
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The Noble Idea Of Women Empowerment Via Self-Help Groups Ft. Aazol
The Noble Idea Of Women Empowerment Via Self-Help Groups Ft. AazolWhat stands behind Aazol are the stories of women who had grappled with adversity, dealt with criticism, sometimes stemming from their kith and kin, and yet overcome challenges which many of us would have found difficult.
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In a conversation with Hezindagi, Apurva Purohit spoke about the conception of Aazol stemming from an idea of giving back. She said, “Aazol was serendipitously created from this very idea of social justice and the desire to give back. I wanted to work with women and my son wanted to work for the environment. Thus came the idea of creating Aazol, as a business by including rural indigenous communities as producers and us as marketers.”
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Aazol today fills the gap in demand for authentic traditional Maharashtrian food in the market while also joining the dot in the marketplace supply chain for the self help groups. It sources authentic food products from communities all over Maharashtra at fair prices and curates them through a rigorous quality check system to finally bring them to peoples’ plates across the country and abroad.
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The Aazol Products
Aazol offers a wide variety of food items that are handmade from the most healthy and ancient grains in the rural parts of India. A few of the very many products the brand offers are soft coconut jaggery chikki,amla gulkand, mahua laddo, dink laddoo, kokum agal - pure fruit extract, jumbo raisins and more.
One can easily shop their products online on their website which provides pan India shipping within 7-10 business days and international shipping within 15 to 20 business days. In addition to this, they are also available across leading marketplaces including Amazon and Flipkart.
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