Amid The Backlash For Being Too Expensive, Aryan Khan's D'YAVOL X Products Get Sold Out Within Hours

Aryan Khan's luxury streetwear brand D’YAVOL X products were unveiled on April 30, 2023, and despite some people complaining about the very high cost of the jackets and T-shirts the products were sold out within a day. 

luxury streetwear brand D’YAVOL X SRK

Aryan Khan’s D'YAVOL X, the streetwear brand was finally launched on April 30, 2023, on its official website. Aryan Khan announced the launch date with a video featuring him and his dad Shah Rukh Khan. Despite being a luxury brand, many of the things offered in the online store by D'YAVOL X were sold out in just a couple of hours.

Sold out Instagarm Post

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A post shared by @dyavol.x

Sharing a post on Instagram D’YAVOL X posted, “All sold out. Thank you for the ride. Special thanks to those who had the patience to handle our technical teething issues.”

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Netizens rushed to D'YAVOL X's official website as soon as the collection was released to purchase the items. But the prices of each item shocked the people.

Signature X Jacket

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A post shared by @dyavol.x

One of the items that was popular and rapidly sold out was Shah Rukh Khan's distinctive hoodie, which featured an 'X' on it. The exact cost of the product is ₹2,00,555. At Indian Premier League 2023 (IPL), SRK and his daughter Suhana Khan were seen sporting the hoodie and T-shirt with the 'X' on it. The signed Signature X jacket by King Khan has already been sold out..

D'YAVOL X shared a post on Instagram with the caption, "To those of you who got your hands on our Signature X jacket - the special package is heading your way! A special thank you to everyone who experienced issues with our payment gateways and persevered. The demand for the limited 30 pieces has been immense, despite our teething issues. Thank you for taking this ride with us!"

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Internet Users Reactions

Internet users were shocked by the costs, which ranged from a jacket costing over ₹2 lakh to a hoodie for ₹45,500 and a white T-shirt with a printed design costing ₹24,400. People immediately turned to social media to express their opinions about the 'insanely high' costs of these products.

An SRK fan account has shared a screenshot of the amount of the jacket, T-shirt and other things' cost.

Another Twitter user wrote, “The Jacket worth ₹2 Lakh is sold out within 12 hours. The Sheer Stardom of @iamsrk that he can sell anything.”

Another user said, “#DyavolX 😬 Ye to hum middle class logon ke liye hain hi nahi. The only thing I can afford to buy from @iamsrk is the tickets of #JAWAN.”

One Twitter user posted, People after checking prices on the #DyavolX website: “Tere yahan kuch nhi hone wala”

Another user also shared a meme with the caption, Common man Before and after buying #DyavolX

For more such stories, stay tuned to HerZindagi.

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