HZ Upskill: Top 4 Social Media Marketing Courses To Boost Your Resume

Executing a marketing strategy for a small business requires a diverse skill set, encompassing content creation, budget management for advertising, and the ability to design captivating graphics. Enrolling in a social media marketing course is a valuable step to enhance your current skills or initiate a career in marketing management. Fortunately, acquiring a top-notch education in marketing best practices doesn't have to break the bank. Here, we unveil some online social media marketing courses that can significantly contribute to bolstering your resume.

Social Media Certification By HubSpot

HubSpot's social media certification course is a comprehensive programme crafted to aid you in drawing in customers and partners while fostering brand loyalty. Recognising that social media is pivotal to inbound marketing, this course seamlessly integrates both concepts. It offers flexibility, allowing you to engage with the material at your own pace. The curriculum delves into crucial subjects, including measuring ROI, expanding reach, creating social media content, and practicing social listening. The best part? It's free of charge, and the skill level is set at intermediate.

PPC University by WordStream

WordStream provides essential educational resources to cultivate a robust comprehension of social media advertisements. This encompasses insights into social media ads across diverse platforms, including Instagram, Facebook, YouTube, Snapchat, TikTok, and LinkedIn. The resources cover the reasons for and methods of advertising on social media, along with guidance on best practices for advertising across these platforms. Furthermore, the programme delves into social media ad metrics and social shopping, empowering you to proficiently gauge success and connect with your audience at the opportune moment for making a purchase. The cost of this resource is free, and the skill level targeted is intermediate.

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Social Media Specialisation by Northwestern University

Coursera stands out as an excellent educational platform, especially for novices and individuals entering the realm of social media marketing. Offered by Northwestern University, this course imparts the essential social strategies crucial for broadening your reach and cultivating a larger following. Notably, it delves into social listening and lead nurturing, aspects often overlooked by other courses. Recognising that lead nurturing is commonly linked with email marketing, this course emphasises its relevance on social media platforms as well. The course is accessible for free, catering to individuals at the beginner skill level.

Online Advertising & Social Media by the University of Maryland

EdX provides the flexibility to choose classes aligned with your interests and allows you to save classes for future reference. The platform offers a diverse range of business topics, and one notable course from the University of Maryland zeroes in on online advertising, particularly emphasising social media advertising.

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What sets this course apart is its incorporation of instruction on data analysis, equipping you with the skills needed to make informed decisions while refining your social strategy over time. The cost of this resource is free, and it is designed for individuals at the intermediate skill level.