Breaking The Stereotype Of An Ideal Mother; HerZindagi Presents ‘The Good Mother Project’

Herzindagi.com, a leading women’s lifestyle and entertainment portal by Jagran New Media, has recently launched ‘The Good Mother Project’, a unique initiative to celebrate the stories of mothers and their motherhood journey ahead of Mother’s Day. This campaign aims to expose the myths surrounding selfless parenting and shed focus on the experiences of women who, while juggling roles as nurturers, carers, and working individuals, have maintained their identities, and objectives.

Through these narratives, we hope to create a wave of goodwill that will eventually lead to justice, equality, and personal development. This effort is a tribute to progressive feminism that sets narratives and inspires many others through real-life stories and inspirational journeys.

The ‘Good Mother Project’ is a project that highlights the path of a woman while bringing to light the heartwarming tales of real mothers and igniting discussions about societal expectations. The campaign includes segmentation of content around 3 pillars, ‘The Flagbearers’, showcasing iconic contemporary mothers who are showing the new way of motherhood that is without sacrificing themselves, ‘Thought Provokers’, a video series featuring strong women with strong opinions on identity and empowerment, and ‘Good Mothers’ an exclusive feature, profiling mothers who are balancing motherhood and selfhood.

Megha Mamgain, Associate Vice President for Content & Strategy and Health & Lifestyle, Jagran New Media, said, “As we celebrate Mother’s Day, we want to acknowledge that motherhood is a diverse and constantly evolving experience which should not necessarily mean sacrificing your careers, friendships, and individuality. We, at Herzindagi.com, want to celebrate mothers who have taken charge of their lives, pursued their passions, and challenged the notion that motherhood is synonymous with self-sacrifice. We aim to recognise the many ways in which mothers can rise in their power to be strong, independent, and fulfilled individuals.

Don't miss:Every Mother Is A Good Mother: Anita Hassanandani On Unsaid Challenges Of Motherhood And More

We believe that motherhood is an individual experience, and there is no one-size-fits-all definition of what it means to be a good mother. Through the ‘Good Mother Project’, we aspire to create a community of women who can share their experiences, inspire each other, and celebrate the diversity of motherhood.”

The ‘Good Mother Project’, anchored by the Editorial Head, is presenting a special concept video that puts into perspective the unfair stereotypes and steep expectations that motherhood brings with it. The unique programming contains special short videos featuring the ‘Flag-Bearers’ who are renowned celebrities including Alia Bhatt, Sudha Murthy, Vineeta Singh, and Neena Gupta, to name a few. Further, as part of the content generation, a special ‘Thought Provokers’ video series has been curated with insightful and candid conversations featuring women from all fields of life including Avantika Bahuguna, Dr Falguni Vasavada,Dr Madhu Chopra, Poonam Mutreja, and Sucheta Pal.

Don't miss:Meet Avantika Bahuguna, A Super Mom Influencer And Youtuber, Juggling With Many Things

As part of the media amplification plan, Instagram reels in collaborations with bloggers, live interviews with women sharing their experience in detail about their motherhood experiences on social media, digital billboards, and print ads have been utilised.

For more information on the campaign, visit https://gbsfwqac.top/events/mothers-day

About Herzindagi.com

Herzindagi.com is a leading women-centric lifestyle website, launched in September 2017 under the umbrella of Jagran New Media (JNM), to close the gender and digital discrimination with relevant content tailored for new-age Indian women. It is currently available in three languages, Hindi, English, and Tamil. The site reaches out to a user base of 27.1 million (comScore MMX Multi - Platform-Top 10, News/Information Publishers; February 2023). The website tops the chart as the leading women’s website across 16 states, as reported by comScore. In 2022, HZ-Mighty Hive Case Study won the IDMA Special Award in the ‘Most Effective Use of Digital Analytics’ category.

About Jagran New Media:

JNM is the digital arm of Jagran Prakashan Limited, India's leading media and communications group with its interests spanning Print, OOH, Activations, Radio, and Digital Media. JNM has a reach of 84.5 million users (Comscore MMX Multi-Platform; February 2023) and 67.18 million Video Views (YouTube, June 2022) and consolidated its position amongst the top 8 news and info publishers in India. JNM has an array of offerings under the media & publishing category and has been a pioneer in providing real-time content across genres, with news and politics being the primary drivers, education, lifestyle, health, auto, and technology are also significant contributors. The company has dedicated websites covering news & politics which include www.jagran.com, www.naidunia.com, www.inextlive.com, www.punjabijagran.com ,www.gujaratijagran.com, and english.jagran.com, aleading health website www.onlymyhealth.com, women focus portal gbsfwqac.top in 3 languages, and a focused website for education www.jagranjosh.com. A leading fact-checking website www.vishvasnews.com in 12 languages, and a gaming vertical www.jagranplay.com, also contribute to the offering.

Recommended Video

For more such stories, stay tuned to HerZindagi.