Pre-Wedding Festivities Begin For Anant Ambani And Radhika Merchant With Anna Seva Ceremony; Know All About This Ritual

The to-be-couple Anant Ambani and Radhika Merchant will be getting married this year and their pre-wedding festivities have begun in Jamnagar, Gujarat. The pre-wedding shenanigans include a number of themed events spread over three days from March 1-3. They recently performed their ‘Anna Seva’ ceremony and the pictures from the event are going viral. In the pictures, the couple, along with Mukesh, Nita Ambani and Radhika's grandmother, and parents Viren and Shaila Merchant can be seen serving food to around 51 thousand local residents.

The ‘Anna Seva’ ceremony is considered to be very important according to religious beliefs. As per ancient scriptures, it is very important to take part in the tradition of the ‘Anna Seva’ ceremony before any auspicious work, especially before a wedding. Delve into the details of this custom and its significance from Astrologer Radhakant Vats in this article.

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Anna Seva Ceremony: Meaning And Significance

According to the legend, large-scale feasts were organised on any auspicious occasion, especially during marriages and the people used to invite the whole village. Earlier, people used to organise it twice, before and after the wedding. As the name suggests, this ceremony refers to feeding someone being equivalent to serving them.

This tradition is followed by people with the belief that serving food is the greatest virtue. The organiser of ‘Anna Seva’ is blessed with wealth, prosperity and Goddess Lakshmi’s blessings.

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