Study Reveals What Women Truly Find Attractive in Sexual Relationships: Expert Insights

New research challenges traditional views of female sexual attraction, revealing a gap between what women consciously express and their subconscious desires. A study published in The Journal of Sexual Medicine uncovers complex, fluid sexual preferences, highlighting the influence of societal expectations and cultural norms on women’s sexual identity.
  • Amit Diwan
  • Editorial
  • Updated - 2025-02-18, 19:15 IST
what women truly find attractive

For years, society has painted a pretty narrow picture of what women find attractive in sexual relationships. The story usually goes like this: women are straight, monogamous, and their desires are simple and straightforward. But what if that’s not the whole truth? What if women’s sexual preferences are far more complex and fascinating than we’ve been led to believe?

A study published in The Journal of Sexual Medicine is turning these old assumptions on their head. By diving into the difference between what women say they want and what their subconscious reveals, the research uncovers some surprising truths about female sexual attraction.

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What Women Say vs. What They Feel

The study, which involved 491 women aged 18 to 65, used tools like the Implicit Association Test (IAT) and the Kinsey Scale to measure both conscious and unconscious sexual preferences.

  • 80.4% of women explicitly identified as heterosexual.
  • But when it came to their implicit preferences, 67.8% showed unconscious attraction to other women.
  • Only 5.9% of women displayed implicit attraction to men over women.

This huge gap between what women report and what their subconscious reveals suggests that sexual identity isn’t as clear-cut as we’ve been told. It also raises questions about how much societal expectations shape how women see themselves and their desires.

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Beauty vs Desire: The Attraction Factor

One of the study’s most intriguing findings is the difference between aesthetic appreciation and erotic attraction. Women in the study rated other women as more aesthetically beautiful but still preferred men as sexual partners. This suggests that women’s attraction to other women might be more about admiration for beauty than sexual desire.

Andrea S Camperio Ciani, one of the study’s authors and a Professor of Evolutionary Psychology at the University of Padova, explains it like this, “In humans, gynephilia [attraction to women] may be the norm. Unlike male androphilia, female gynephilia doesn’t necessarily predict homosexuality but reflects a broader appreciation for female beauty.”

In other words, women might find other women beautiful without it being about sexual attraction.

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Sexual Identity Battle

The study highlights how human sexuality is shaped by a mix of biology, culture, and social influences. While implicit preferences might be driven by genetics and evolution, explicit preferences are often shaped by personal awareness and societal norms.

This disconnect between what women feel and what they’re willing to acknowledge points to the powerful role of cultural expectations. In many societies, including India, women face immense pressure to conform to heterosexual norms, which can make it harder for them to recognise or express other forms of attraction.

Dr Meenakshi Yadav, a clinical psychologist and sexual health expert based in Mumbai, explains, “In India, there’s a rigid expectation that women will identify as heterosexual. But this study shows that women may feel attractions they haven’t fully recognised or that society doesn’t allow them to acknowledge.”

She adds, “Cultural norms play a huge role in shaping how women express their sexual preferences. Implicit attractions often remain hidden because of fear of judgement or societal disapproval.”

This study is a game-changer because it challenges the idea that sexual orientation is fixed and straightforward. Instead, it shows that attraction is fluid, complex, and often influenced by factors we’re not even aware of.

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Keep reading Herzindagi for more such stories.

Image Courtesy: Freepik

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