The HZ Womenpreneur Awards 2025 celebrate women who have made remarkable contributions to the business world. One such inspiring entrepreneur is Sayantani Mandal, the co-founder of What’s Up Wellness. Her journey from identifying a common health issue to creating a wellness brand that simplifies nutrition is nothing short of impressive. Through her brand, she has successfully developed products that are not only effective but also easy and enjoyable to consume. With a focus on innovation and accessibility, What’s Up Wellness is changing the way people approach their daily nutrition.
The Inspiration Behind What’s Up Wellness
Sayantani Mandal and her co-founder, Vaibhav, experienced a decline in their own nutrition while living away from home. They realised that many others faced similar struggles with maintaining a balanced diet. Additionally, they noticed that despite using multiple hair and skincare products, people still felt unsatisfied with the results. The duo recognised that true wellness starts from within and decided to bridge the gap with supplements that are simple, tasty, and effective.
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Overcoming Challenges In The Industry
Starting a wellness brand came with its own set of challenges. One major hurdle was competing with brands that spend heavily on marketing. Unlike other companies, What’s Up Wellness focused on maintaining positive unit economics rather than excessive spending. This approach helped them stay profitable while continuing to offer high-quality products. By staying true to their customers and consistently innovating, Sayantani and her team built a strong and trusted brand.
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What Makes What’s Up Wellness Unique?
Understanding that traditional supplements in the form of pills or powders can be inconvenient, Sayantani introduced gummies as a fun and easy alternative. These gummies require no preparation and take only a few seconds to consume, making them accessible even to the busiest individuals. Additionally, they are designed to be enjoyable, replacing the need for post-meal sweets while delivering essential nutrients.
Sayantani Mandal’s journey with What’s Up Wellness is a testament to the power of innovation and determination. By creating products that address real concerns in a simple and enjoyable way, she is transforming lives one gummy at a time. Her recognition as the Wellness Warrior at the HZ Womenpreneur Awards 2025 highlights the impact of her work and sets an inspiring example for future entrepreneurs.
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