In the fast-paced world of public relations, standing out from the crowd is not an easy task. But Ritika Garg, the visionary founder and CEO of Avance PR, has managed to do just that, transforming the PR landscape with her innovative strategies and leadership. Through her dedication, foresight, and passion for communication, Ritika has built Avance PR into a game-changer in the industry.
What began as a simple desire to create her own path has now evolved into a thriving PR agency that is revolutionising how startups approach public relations. Recently, Founder & CEO, Ritika Garg of Avance PR was awarded the Young Entrepreneur Award at the HerZindagi's Womenpreneur Awards 2025 by Jagran New Media. From a science graduate to a marketing genius, Ritika's journey has been nothing short of inspiring.
Ritika Garg Academic Journey
Ritika Garg belongs to Muzaffarnagar, a city in Uttar Pradesh, where she completed her early education. She pursued a degree in Physics (Honours) from Delhi University, following it up with an MBA in Marketing. Her academic choices laid a strong foundation for her analytical thinking and strategic approach - skills that became essential in her PR career.
From Ogilvy To Entrepreneurship: The Start of Avance PR
Ritika Garg’s professional journey began with a stint at Ogilvy, one of the most respected names in the world of advertising and PR. It was here that Ritika’s interest in public relations was truly kindled. Working in an environment that was fast-paced and rich in learning, Ritika began to understand the true power of storytelling, branding, and media relations. The lessons she learned at Ogilvy helped her sharpen her skills and gave her the confidence to step into the world of entrepreneurship.
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Despite a promising career at Ogilvy, Ritika Garg had bigger dreams. She decided to take a bold step and launch her PR agency. This wasn’t an easy decision, but it was one that she felt was necessary to follow her true calling. Thus, Avance PR was formed, a company with a vision to provide startup businesses with effective PR strategies, tailored to their specific needs and budget.
Starting a business from scratch comes with its challenges, and Ritika’s journey was no different. Convincing clients to trust her with their brand stories and navigating the competitive PR landscape was tough. Yet, her determination and hard work paid off. Through sheer perseverance, Ritika successfully established her agency, built a talented team, and earned the trust of numerous clients.
From Freelancing To Establishing A Full-Fledged Agency
Before founding Avance PR, Ritika Garg dabbled in freelancing, working with a variety of clients, including hospitality brands like Oyo. During her MBA days, Ritika was keen on gaining practical experience in PR, so freelancing served as the perfect opportunity to apply her learning. Her exposure to PR in different industries gave her valuable insights into what works and what doesn’t.
However, it was always her ambition to create something of her own. By taking the plunge into entrepreneurship, she realised that with the right strategy, a clear vision, and hard work, she could offer more than just PR services - she could offer solutions tailored to her client’s specific needs, no matter their size or stage of growth.
Ritika Garg On Revolutionising PR For Startups
One of the core principles that sets Avance PR apart from other agencies is Ritika Garg’s understanding of the startup ecosystem. She recognised early on that many emerging businesses struggle to make their mark due to budget constraints and a lack of tailored PR strategies. With this in mind, she designed Avance PR to be a startup-focused agency offering cost-effective, customised PR solutions that didn’t compromise on quality.
She has collaborated with more than 50 brands and influential celebrities. At Avance PR, Ritika and her team work closely with each client to craft personalised PR strategies. They don’t rely on generic templates or one-size-fits-all solutions. Instead, they understand the unique needs of each client, creating campaigns that align with their specific goals, target audience, and industry. This hands-on, customised approach has allowed Avance PR to stand out in the competitive PR market, especially for startups looking to make an impact without breaking the bank.
The Future of PR: Ritika Garg’s Impact
Looking ahead, Ritika Garg is focused on scaling Avance PR and continuing to build its reputation as a PR agency that goes above and beyond for its clients. Her journey serves as a beacon of inspiration for aspiring entrepreneurs, particularly women in the marketing and PR sectors. She is a testament to the fact that with the right mix of hard work, creativity, and a customer-centric approach, one can make a lasting impact in even the most competitive industries.
Through her leadership and innovative strategies, Ritika Garg is not only shaping the future of PR but also empowering a new generation of entrepreneurs to follow their dreams.
For more such stories, stay tuned to HerZindagi.
Image credit: Instagram
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