London Based Safiyya From Magenta Flowers Is Making Handcrafted Breast Milk Jewellery

If you have been following jewellery trends lately, you must have seen this shift towards jewellery made from breast milk. This trend has become an instant hit among new mothers and looks like it is here to stay for long.

As the name suggests breast milk jewellery is prepared from the breast milk pumped or expressed by the mother. This milk is further plasticised and transformed into wearable keepsakes like rings, pendants, bracelets.

Why Are New Mothers Turning To Breast Milk Jewellery?

A lot of women wish to remember the special moments they have had with their baby and wearing jewellery made out of their breastmilk is one of the most beautiful ways.

Breastfeeding isn't a smooth experience for everyone. Every mother has a different experience. A lot of them have a challenging breastfeeding experience and preserving their breast milk in the form of jewellery.

Image Courtesy: magentaflowersuk

Also, a lot of new mothers experience difficulty in nursing. Many of them are unable to breastfeed for a long period of time. Preserving their breast milk can help them memoralise the time they spent with their baby in the initial days.

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London Based Woman Safiyya Riyadh Makes Jewellery Out Of Breast Milk

Safiyya and Adam Riyadh own an award-winning company, Magenta Flowers which makes jewellery out of breast milk and also preserves special occasion flowers by turning them into keepsakes. The couple started their operations in the year 2019. In these years, the company managed to complete over 4000 orders.

Image Courtesy: magentaflowersuk

However, after Magenta Flowers stepped into the world of breast milk jewellery, things changed. In the year 2023, Safiyya and Adam Riyadh are expecting a turnover of INR 15 Crores as per a report by Daily Star.

New Mothers And Their Desire To Preserve Their Breastfeeding Journey

Safiyya Riyadh is a mother of three and understood the desire of mothers to preserve their breastfeeding journey. In an interview with Daily Star, Safiyaa Riyadh said, “I feel there is so much stigma around breast milk and in some cases breastfeeding in public that for me, it is almost like a hidden gem." She added, "It provides a sentimental connection between mothers and their babies and celebrates that cherished bond."

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R&D Behind Making Breast Milk Jewellery

A lot of research and development went into figuring out a formula which can help preserve breastmilk. Especially to find something to ensure that the breast milk retains its colour. Safiyaa then found a process of dehydrating the liquid and then combining it with a high quality non-yellowing resin which ensured that the jewellery stayed clear for years.

She further shared that a lot of her customers are often sad that their breastfeeding journey is over and the jewellery helped them celebrate it. She said, “Our jewellery is about preserving those first memories, whether your baby is bottle-fed or breastfed."

Not just breast milk, new mothers today also get the umbilical cord preserved in the form of jewellery as a memory. Many feel that it is a great souvenir to keep for lifetime. What are your thoughts on preserving breast milk in the form of jewellery? Share with us on our Facebook page. For more such stories, stay tuned!