Kylie Jenner Launches New Clothing Label 'Khy', Her Take On Affordable Luxury

Kylie Jenner who is the youngest KarJenner sister has just launched her clothing brand, ‘Khy’ which is available for her fans and customers on Khy.com and across her social media platforms.

All About Kylie Jenner’s Newbie Business Venture Khy

Kylie’s newest clothing line, Khy is an affordable luxury line that has a range of choicest clothing pieces all ranging between the $48 to $198 mark in the United States of America. The sizes offered in the collection range from extra extra small (XXS) onwards to four times extra large (4XL).

As per the brand’s press release published on October 25, 2023, The inspiration behind this new brand is of course Kylie’s wardrobe and it is meant to push boundaries, add the risky and fun element to fashion and challenge the status quo of the sartorial universe.

Khy as a brand will value creativity and will be collaborating with high-fashion designers and public figures. The idea behind this is ofcourse drawing inspiration from all cultures from across the globe and offering a range of extended sizes from very petite to extra large ones. What’s more, this time Kylie’s clothing line will be consistently dropping new ranges and pieces so that all of her huge fan base can get a taste of the brand.

Let Us Decode What’s Up With The Name ‘Khy’:

But why has Kylie Jenner picked the name, ‘Khy’ for her all new brand? The understanding is that it is a word play on Jenner’s nickname ‘Ky’. What’s interesting is that adding an ‘h’ to it symbolises good fortune, destiny and spirituality.

The first ever collection of Khy is created in collaboration with Namilia creative directors and founders, Nan Li and Emilia Pfohl. It is a capsule collection that has a total of twelve looks in store including statement pieces like a faux leather trench coat style dress, pants, coats, tops and bsic layering pieces.

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The Looks Have Been Droppped On Kylie Jenner’s Super Famous Instagram

Kylie took to her Instagram account on October 24, 2023 dropping an outfit check that officially introduced the aesthetic of her newbie label and confirmed that she will be featured in all her brand’s campaigns.

For the social media post captioned, “meet khy” Jenner wore a hot, sultry yet sophisticated trend coat dress in a faux leather silhouette. The statement of the outfit were the standing shoulders which gave structure to the look. Kylie paired it with a pair of leather gloves and pointy toe boots that gave off an edgy 1980’s rocker chic vibe.

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The trench jacket dress was unzipped on either side of her torso downwards resulting in thigh high slits that revealed Kylie’s toned legs. Her dark and voluminous hair was styled in messy waves and she picked a blushed cheeks, berry toned lip and a chic black manicure moment to compliment the look.