With a radiant smile and eyes brimming with excitement, Ankush Bahuguna is ready to make waves at the iconic Cannes Film Festival. As a popular content creator, he's no stranger to the spotlight, but his upcoming debut on the prestigious red carpet marks a monumental moment.
In an exclusive interview with HerZindagi, Bahuguna discussed this opportunity, his journey to Cannes, a moment that carries the weight of representation for an often-overlooked community. Reflecting on his journey, Bahuguna expressed gratitude for the support of his fans and the platform they've given him. He emphasised the significance of this moment, not just for himself, but for the broader community he represents.
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Ankush Bahuguna's Debut at 77th Cannes Film Festival
Growing up, Ankush Bahuguna faced challenges like self-doubt and bullying. Despite these hurdles and uncertainty about his career, his journey from New Delhi to Cannes is incredibly inspiring. Originally studying architecture, he found comfort in writing and eventually discovered his passion for creating content. Today, Bahuguna is a prominent figure in Indian beauty and comedy content creation, with millions of followers on social media.
For Bahuguna, being selected to walk the red carpet at the prestigious Cannes Film Festival is an opportunity he never imagined possible. "I don't think anybody saw this coming. Never even in my wildest dreams did I imagine I'd be invited to walk the red carpet at Cannes. Until recently, this career path wasn't widely recognised as mainstream, yet it has now blossomed into a multitude of opportunities for individuals to emerge as key opinion leaders."
"I am honoured to be representing India this year, taking male beauty, especially South Asian, to such a big global platform!" Bahuguna shared.
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Ankush Bahuguna Breaking Barriers
Bahuguna stands out as the sole male beauty creator with a thriving YouTube series. Titled Wing It With Ankush, in partnership with a major beauty brand in India, the show sees him exploring makeup inspiration alongside prominent figures from diverse backgrounds. The series has cemented his place in the beauty community.
His journey as a male beauty influencer from India is significant, especially considering his invitation to the global event. "I've always appreciated Brut for recognising newer voices, fresher perspectives, and those who are driving change," he shares. "Every year, some key opinion leaders are selected to represent their countries. And I am honoured to be representing India this year, taking male beauty, especially South Asian, to such a big, global platform!"
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Influencers' Role In Film Festivals
Bahuguna's belief in the valuable role of influencers at major film festivals like Cannes is rooted in his own experience bridging the worlds of entertainment and digital media. Having ventured into acting with web series such as Joint Venture (2019) and Badboli Bhavna (2022), he understands the power of storytelling both on-screen and online.
Reflecting on the evolving landscape of digital influence, Bahuguna notes, "The impact of influencers & content creators is undeniable. They're accessible, relatable & have built strong, loyal communities & they have great insight into the audience's minds. Influencers have changed the digital landscape in the last few years - brands have recognised it, filmmakers have also started working hand-in-hand with influencers to promote cinema! And I think that's what's happening with prestigious film festivals like Cannes too. And why not? Cinema influences us all & Cannes has always been known for its glamour as much as the films."
Indian Male Beauty Influencer Breaking Barriers
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With his invitation, Bahuguna hopes to not only celebrate Indian culture and cinema but also to represent the beauty community on the global stage. "So," he enthusiastically expressed, "as an influencer, I would love to walk the red carpet, watch path-breaking cinema, and tell my audiences about it. It's a great opportunity for Indian influencers to support Indian films, Indian brands, Indian designers, and Indian culture. Or anything that you stand for - be it representation or inclusivity."
In the lead-up to Cannes, Bahuguna is focused on fittings, deciding what to wear, and researching fellow attendees. Above all, he is eager to experience the theatre and watch critically-acclaimed global films alongside an international audience.
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