Mira Rajput has recently ventured into the skincare industry with her brand, Akind. Focused on simplicity and effectiveness, Akind offers a minimalist approach to skincare, catering to the specific needs of Indian skin. In an exclusive interview with HerZindagi, Mira shared the inspiration behind Akind, the challenges she faced, and how the brand has influenced her skincare routine. Keep reading to learn more.
“Less Is More.”: Mira Rajput’s Inspiration Behind Akind
Mira Rajput’s journey into skincare was driven by her belief in the power of simplicity. “My inspiration behind Akind stems from a deep-seated belief in the power of simplicity and intentionality in skincare,” she shared. As someone who has always been passionate about beauty, Mira realised that a minimalistic approach often yields the most effective results.
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Partnering with Tira Beauty allowed Mira to bring her vision to life. “The partnership with Tira allowed me to bring this vision to life, ensuring that the brand is inclusive, affordable, and truly caters to Indian skin types and climates,” she explained. Akind was conceptualised to be easy to use, non-greasy, and perfect for layering, offering a skincare experience that resonates with everyone, from beginners to skincare enthusiasts.
Unique Challenges Mira Rajput Faced While Building Akind
Building a skincare brand from the ground up was no easy feat. Mira revealed some of the lesser-known aspects of the process, such as understanding market trends and identifying gaps. “Building a skincare brand involves many lesser-known aspects beyond just creating effective products. One key element is understanding market trends and identifying gaps,” she noted, praising the efforts of Tira Beauty’s R&D team in ensuring their products meet the unique needs of consumers.
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Catering to the specific needs of Indian skin was another challenge. “Our products are designed for Indian skin, which is rich in melanin and prone to hyperpigmentation,” she explained.
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Balancing her personal and professional life, especially as a mother, was also challenging. “I’ve become extremely efficient with my time, managing Akind and other ventures during moments I carve out in my day,” she shared, emphasising the importance of support from an incredible team.
How Has Akind Influenced Mira’s Own Skincare Routine?
Mira’s skincare journey has had a significant impact on the development of Akind. “Akind is about truly listening to your skin—understanding what it’s asking for, recognising when it’s overwhelmed, and identifying the concerns that need addressing,” she explained. Her experiences, from moving to different cities to dealing with the effects of pregnancy and wearing masks during COVID, have all influenced the brand’s offerings.
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The brand’s “less is more” philosophy is something Mira embodies in her own routine. The nine products in the Akind line are designed to help create unique routines tailored to specific needs, allowing users to adjust their skincare based on life’s changes while maintaining a strong foundation focused on skin barrier protection, sun protection, and hydration.
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Mira's Advice for Entrepreneurs Venturing Into The Skincare Industry
For those aspiring to follow in her footsteps, Mira offers some valuable advice: “Stay authentic and genuinely connected to your products and your audience. Understanding your own skin needs and ensuring that your formulations address real gaps can create a meaningful bond with consumers.” She emphasises the importance of simplicity and effectiveness in product development, prioritising the health of the skin barrier.
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Mira believes that authenticity and a deep connection to what you create are key to building a lasting brand. “This approach not only fosters trust but also delivers true value to your customers,” she shared, encouraging entrepreneurs to stay true to their vision and maintain a strong connection with their audience.
Image Credits: Tira Beauty
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