4 YouTube Creators You Must Follow For The Most Creative & Informational Shorts

YouTube Shorts is a part of the platform, and an easy way to reach a larger number of people than with longform videos. Creators post short content and provide their viewers with sufficient information in a short span of time. It is a perfect example of how less can be more.

We talked to four content creators on YouTube Shorts with massive followings, and here is what they had to say about creating short-form content.

Inspiration Behind Becoming Creators On Shorts

Caption: Anjali Dingra (So Saute)

When we asked the creators what inspired them to become influencers primarily with YouTube Shorts, Geet said she always wanted to make a difference in this world. She was a lawyer practising in the US and came back to India to help slum children and at-risk youth. Using the platform, she was able to reach millions.

Today, she runs two channels - TheOfficialGeet, which has videos on self-love, positivity, and societal change, and EnglishWithGeet, which teaches its subscribers to understand the concept of basic grammar and speak fluent English.

Joshua N Rose of The Chattambees loved the response on her first few videos. It inspired her to continue her journey. Yashi Tank of Suyash Fashion saw the potential in Shorts, therefore, she started her content creation journey. Much like others, Anjali Dingra of So Saute thought she would like to impart recipe hacks and kitchen tips and started her channel.

Relevant Content

Caption: Yashi Tank (Suyash Fashion)

The tendency with short content is its relevance can be short-lived. A creator has to continuously live up to the expectations of subscribers. Therefore, we asked how creators ensure putting out relevant content.

All creators agreed that analytics is of big help. But they have to constantly revamp their thoughts and ideas to keep up with the pace. Yashi Tank said she has to keep up with the fashion trends to ensure she appeals to the new as well the old viewership.

Another approach that Anjali Dingra and Joshua N Rose follow is that they ask questions. They create content based on the comments of their viewers and what they want to see. It helps them keep up with the trends and stay relevant.

Success On Youtube Shorts

Much like the relevance of content, for most creator’s success is also measured by analytics, views, and subscribers. However, Geet said she had been measuring success from the number of people she has reached and helped. Many of her subscribers have told her that she has given them the strength to follow their dreams or leave behind an abusive relationship.

Downside Of Fame And Dealing With Trolls

Caption: Joshua N Rose (The Chattambees)

In the digital age, name and fame arrive with the baggage of trolls. We asked the YouTube Shorts creators how they have dealt with it. While most creators don’t see any downside to fame, Geet said that the pressure of pleasing the audience is a lot. She initially struggled with it. However, later she understood that one cannot please everyone.

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For Tank, the downside of fame is judgement. She said people often pass their judgement on a regular basis. She has fought it with positive thinking.

Speaking about trolls, Dingra shared that it took a toll on her mental health. People can be mean on social media. However, with time, she learnt to only focus on the positive, and soon negative comments just appeared like noise in the background.

Geet, on the other hand, said that trolls used to target her for her appearance, weight, accent, etc. It was a lot to handle for her initially, but she thought that people leave these comments because of their insecurities, and it had nothing to do with her.

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YouTube Shorts Is A Gamechanger In Content Creation

Caption: Geet (TheOfficialGeet, EnglishWithGeet)

For Geet, YouTube Shorts is a game changer because it allows people to showcase their creativity, has a large user base and offers creators a way to share digestible and concise information with their audience.

Rose and Tank said that Shorts gave her the power to win millions of hearts in a short span. “You can go from a few views to millions a day,” Tank added. Dingra said, “It’s the perfect length to engage the audience and get your idea across millions.”

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