Volkswagen Inaugurates All-Women Store In Coimbatore To Promote Inclusivity & Diversity

On September 6, 2022, Auto-maker Volkswagen inaugurated its first all-women city store in Coimbatore, Tamil Nadu.

The automaker, in partnership with Ramani Cars Pvt Ltd, would focus on upskilling women employees, to play more leadership roles and set up new benchmarks in customer experience.

A senior company official said that the initiate of the store is to promote women's talent in the automotive workforce and promote diversity, and inclusivity across the organisation.

The company further added that as its female customer base is growing rapidly in the country, the brand wants to provide an 'exclusive and confident environment' specially for its women customers through this female-centric approach.

Through this, VW also hopes to encourage more women professionals to join and grow in the car retail space in India. The company has collaborated with Ramani Cars Pvt. Ltd. for this new initiative with an aim to focus on upskilling women employees for leadership roles, Times Now reported.

“At Volkswagen, we strongly believe in the development of our ‘People’ and who other than women are the driving force of our business. Through this initiative of an All Women City Store in Coimbatore, it is our endeavour to champion women's talent in the automotive workforce and promotes diversity, equity and inclusivity across the organization,” said Ashish Gupta, Brand Director of Volkswagen Passenger Cars India.

All-Women Volkswagen Store

The newly launched all-women facility will be operated by Ramani Cars Pvt. Ltd. It will be run by a workforce of 35+ women managing the end-to-end operations including sales, after-sales, customer care services, test drive management, housekeeping, security and more.

The store is located in Coimbatore at Sri Hari Building, Nava India, Avinashi Rd. It comprises a four-car display including Volkswagen Taigun, Virtus, Tiguan etc, Times Now News reported.