Amidst a changing decor landscape, women-led artisanal brands are reshaping the industry and rewriting its rules. One of the key figures driving this transformation is Nivedita Jegadeesh, founder of Sobé Décor.
From Luxury Hospitality to Luxury Decor
India’s design industry is evolving quickly. In the luxury home styling segment, Nivedita stands out as a pioneer. A seasoned luxury hotelier, she transitioned into entrepreneurship by launching Sobé Décor. This marked the transformation of her family-run business into a brand now recognised for quality, craftsmanship, and timeless luxury.
With over 22 years of experience in luxury hospitality, Nivedita has worked in leadership roles at prestigious hotel chains, such as Taj and Hyatt, climbing the management ranks. In 2017, she took over her family business, eventually leading to the founding of Sobé Décor.
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Curated Elegance with Global Influence
Today, Sobé Décor is well-known for its attention to detail and premium offerings. Under Nivedita’s leadership, the brand curates both international and in-house collections. Customers can find global names like Noritake, Falkenporzellan, and Bugatti, alongside exclusive designs developed by Sobé’s in-house team.
From Japanese heritage dinnerware to German porcelain and Italian flatware, the brand offers a diverse and luxurious range of products. Every piece reflects a dedication to quality, narrative-driven design, and exclusivity—values that align with India's increasing demand for high-end interiors.
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Built on Legacy, Driven by Vision
Nivedita credits her success to her foundational values. “My father built the trust,” she says, “and every step I’ve taken is rooted in his legacy.” Today, Sobé Décor has a presence in Hyderabad, Gurgaon, Chennai, and Bangalore, supplying luxury hotels, palaces, and upscale cafes across the country.
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A Vision for National Impact
Her innovative mindset sets her apart in the decor space. Nivedita’s journey is not just about aesthetics—it reflects a broader shift in how women entrepreneurs are shaping the luxury lifestyle industry in India and beyond.
Looking ahead, she plans to open 15 stores across India by 2026. However, her focus is not just on expansion. “Sobé Décor is my way of creating impact through exclusive luxury,” she believes. The brand stands as a symbol of her dreams, resilience, and unwavering belief that beauty lies in detail.
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This article is written by Nivedita Jegadeesh, Founder – Sobé Décor
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