Investing During Dhanteras: Gold, Shares, And Property

Dhanteras is considered to be one of the most auspicious occasions in India. Synonymous with the welcoming of Lakshmi, people take this opportunity to stock up on assets and other valuable items. If you are confused about what you should buy, here is a guide for you.

What To Buy During Dhanteras

The idea is to buy any asset, financial or physical that symbolises wealth and prosperity. Gold is a popular choice on Dhanteras. Many people also like to buy utensils.

During Diwali, the stock market opens for a special Muhurat trading hour. NSE and BSE open up for an hour in the evening, generally about 6:15 to 7:15, and people buy stocks.

So when it comes to what to buy during Dhanteras, you can browse through this list and then take a call.

Gold

This has been a favourite over the years. Earlier, people used to go down to the jewellery stores and buy either gold jewellery or solid gold. Now, they can actually do the entire thing online. Most online trading platforms offer the option of investing in gold. You can buy digital gold that will be stored in demat form.

Equity

The best equity investments are always rooted in logic, but there is a general good vibe that surrounds the stock market during Dhanteras and Diwali. People tend to make a lot of long-term investments during this period, particularly in blue chip stocks.

Real Estate

If you’ve been eyeing a piece of property across town, then wait no longer. Use the auspicious occasion of Dhanteras to seal the deal. In fact, there are a number of special offers that are introduced to encourage more buyers.

Automobile

Many people wait and buy their cars or bikes on Dhanteras. There are a ton of festive offers that sweeten the deal and the consumerist implications of the day justify large purchases.

Mutual Funds

Mutual funds are another excellent investment to make. Just like shares, you make long-term investments in solid portfolios.

Anything Valuable

If you’ve been waiting for the right day to buy anything valuable you’ve had on your wishlist for a while, Dhanteras is the time. It can be anything – a new phone, a new appliance, a piece of furniture, etc.

Why Do People Buy On Dhanteras?

There is no proof that any investment made during Dhanteras will be successful. It is not a foolproof formula. It all centres around spiritual and religious beliefs that give way to an inexplicable certainty in people.

The tradition of buying something on Dhanteras has been passed down over generations. It is believed to have originated from this story:

There was a prince who was fated to die on the fourth day after his marriage. His newlywed wife refused to accept this prophecy and took matters into her own hands. Legend has it that she made a huge pile with her jewellery near the foot of the prince’s bed. So bright and so dazzling was this pile of gold that it blinded the God of Death when he came for the prince.

So he was saved by the gold, literally!

It is believed that any gold purchased during Dhanteras will be lucky and will keep away Death and other evils.

It is the reason why the sale of gold and other precious metals rises during the festive season. Last year alone, around 50 tonnes of gold were sold on Dhanteras.

Muhurat Trading

Apart from Dhanteras, traders also like to purchase stocks during the special Muhurat trading hour on Diwali.

Diwali marks the New Year in the Hindu calendar. It is believed that if you purchase shares on this day, wealth and prosperity will stay with you throughout the year.

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Bottom Line

Some things cannot be defined by logic or reason. It is dictated by beliefs. Buying on Dhanteras is one of those things.

However, it is not recommended to make all your stock investments on that day. But you can consider joining this tradition and buying a little something to mark the occasion!

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