5 LinkedIn Profile Hacks To Boost Your Visibility To Recruiters

Are you tired of endlessly browsing job boards and sending out applications, only to hear crickets in response? As per Forbes, in today's ultra-competitive job market, the easiest way to land your dream role is by making yourself discoverable to recruiters on LinkedIn. With over 1 billion users globally, this powerful professional networking platform has become a recruiter's goldmine for sourcing top talent.

By optimising your LinkedIn presence and understanding the algorithms that drive recruiter searches, you can significantly increase your chances of being found by the right employers. So, whether you're an active job seeker or simply keeping an eye out for better opportunities, read on to learn how to position yourself as a prime candidate and let the offers come straight to your inbox.

Use LinkedIn Skills

According to Forbes, LinkedIn recently increased the number of skills you can include on your profile from 50 to 100. You can append skills to three areas on your profile: against each role you've held, against any volunteer positions and against your education. Utilising the skills functionality is increasingly critical, as per reports by Forbes, as platform-wide 40% of recruiter searches now begin with skills (as opposed to beginning with job title and company). Wherever possible avoid generic skills like "project management" and opt for greater specificity such as "agile," "waterfall" or "scrum."

Engage With Target Companies

As per Forbes, whether a recruiter search begins with job title or with skills, the first returned universe of candidates tends to be fairly broad. One of the ways LinkedIn Recruiter offers to slice the data is offering up a subset of candidates that are "engaged with your talent brand." According to Forbes, users that have applied for jobs, followed the company page on LinkedIn or engaged with posts made from the company page show up in this pool. You're more likely to hear from a recruiter at Apple if you're engaged with Apple's talent brand, so be sure to follow all the pages of the companies you'd like to work at.

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Use Open to Work Feature

According to reports by Forbes, recognising that not everyone wants to advertise that they're ready for their next role, LinkedIn offers up two related pieces of functionality. The green, visible to all users, "Open To Work" banner stirred up outsized controversy, even though Forbes's own data shows it's delivering exactly the outcomes it was designed for. Whatever you decide about the public banner, as per Forbes you should absolutely use the private notification that lets recruiters know that you're interested in new opportunities: users that do so receive 40% more outreach from recruiters than those that don't.

Upload Resume

As per Forbes, uploading your resume serves two important functions: it enables you to apply for roles directly from the app, and as long as you've selected the toggle to "share resume data with recruiters" it significantly enhances your discoverability. According to Forbes, you can rest assured that your resume is only visible to recruiters using the LinkedIn Recruiter product and is not visible to ordinary users.

Check Messages

According to reports by Forbes, in both the app and desktop versions of LinkedIn, messages are now sorted in to "focused" and "other" subfolders, and you should get into the habit of regularly checking both. As per Forbes, across the whole of LinkedIn, the average response rate for recruiter outreach is just 30%. For every ten candidates recruiters send messages to, only three respond, and that includes folks responding to say they're not interested.