O My Online Delivery – Whither Thou?

Apurva Purohit, group President of Jagran Prakashan Ltd, and an author notes down her online shopping experience and throws light on the fact that why many of her generation still prefer the traditional way of shopping.

  • Kishori Sud
  • Her Zindagi Editorial
  • Updated - 2018-10-05, 06:00 IST
purohit online shopping

Apurva Purohit, group President of Jagran Prakashan Ltd who also happens to be the author of the national bestselling book 'Lady, You’re not a Man – the Adventures of a Woman at Work', published in 2013, shares her online shopping experience while she was in Bengaluru.

Sheepishly but openly, I hereby admit to all of you that I am an extremely new entrant on to the online shopping bandwagon. In fact, I was quite shocked to find out recently that a certain e-commerce website, known for selling books, also sells zillions of other things!
online shopping
Image courtesy: pixabay.com

Whilst daringly baring all, I may as well let you know that this jump onto the digital bandwagon happened more out of necessity rather than any deep desire to be a part of the biggest revolution of this century. Left to my own devices I would very happily be shopping the traditional way; at kirana stores, Pali Market, and the vegetable vendor on the roadside and at Commercial Street.

But, as I said, I was catapulted into the midst of this online uprising by circumstances thrust on me and quite beyond my control. What happened is as follows:

One day, in one of my infrequent albeit feverish desires to ‘bring in the new and throw out the old’, I decided to get rid of the Milton casserole which has been valiantly doing its job of keeping our rotis warm for the last 20 years. However, despite several attempts, I just couldn’t find a shop which sells items like casseroles. The last time I had come in contact with these infernal objects was at my wedding where literally everyone and I mean everyone, gave us casseroles as wedding gifts! And we had shifted into our house with a kitchen that was bereft of essentials like frying pans and serving dishes but stuffed to the brim with casseroles of every size and shape!

casserole

Image courtesy: pixabay.com

I think probably that was when they went out of stock and have never been replenished in the market ever since! Because, as I told you, twenty-five years down the line I was unable to find any shop which stocked them. I was grumbling about this at work one day when a bright spark in my office suggested I try buying it online.

So, one sunny Sunday morning, I woke up early, got my computer, phone, charger, and credit card all lined up and went ahead and did exactly that. Surprisingly it ended up being quite a simple procedure I must say.

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However, little did I realise that the fun was just about to begin! Immediately within the first 20 secs of placing the order, I got a congratulatory mail, cheering me on by announcing in capital letters that I WAS SOON TO BECOME THE PROUD OWNER OF A CLASSIC AND UNIQUE CASSEROLE! 30 secs later followed another mail which told me that I would be informed shortly when I was going to be blessed with the arrival of the casserole.

The next missive in glowing and self-congratulatory terms, gushed “THE CASSEROLE HAS BEEN DISPATCHED” Yet another notification implied coyly that my life was never going to be the same again after the casserole arrived! Thereafter mail after mail inundated my inbox, with every second of the dispatch process being communicated to me, each time with an increasing amount of excitement and hysteria!

By the 22nd mail even I had started getting breathless with excitement at the thought of owning the casserole and soon the entire household was in a frenzy of anticipation waiting to behold the miracle that was soon going to unfold in our house when the package arrived!

I got a call on the momentous day the casserole was finally going to descend on us in all its heavenly glory. For a moment, I did not get the accent but then itdawned on me that it was THE DAY! 'Oh, courier?' I hazarded a guess 'Ok, ok let me give you the address – Do you know the Hockey stadium? 'No' said the voice grumpily 'Umm, do you know TV 9 office? 'No'. 'Accha, do you know Richmond Town at least?' I was getting exasperated by the minute. 'No' said the voice accusingly and with great finality. 'I am sure you know where Bengaluru is?' Sarcastically I asked, with a mounting temper. 'Yuss' the voice agreed sounding pleased with itself.

Holding tightly onto the thought of the much-awaited casserole, I valiantly and repeatedly explained over the next 15 minutes, wherein the fair city of Bengaluru, the voice (and the dispatched casserole) could find me. Finally, the voice proclaimed 'Coming, thank you' and I heaved a sigh of relief!

It’s now been seven days and I am still waiting...

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