PVR INOX Unveils New Ad-Free Cinema Experience For Moviegoers

The introduction of ad-free cinemas directly addresses evolving audience preferences, as identified through PVR Inox's use of social listening tools to check and know customer feedback in detail. Consumers have expressed a strong desire to fully engage in movies without interruptions from third-party ads. As a response, PVR Inox has significantly reduced ad time from 35 minutes to just 10 minutes.

PVR Inox To Introduce Ad-free Viewing Experience

As part of this initiative, PVR Inox will stop showing ads before the movie starts and during breaks in specific luxury theatres. They're doing this to please high-paying customers who want to watch movies without interruptions from ads.

In a press release by PVR INOX, they said, “The decision comes after considering consumer feedback collected via advanced social listening tools. Movie-goers have expressed their desire to immerse themselves in films without the disruption of third-party advertisements, which often detract from the immersive film experience.”

Ad-Free Viewing Experience

Renaud Palliere, chief of The Luxury Collection and Innovation, PVR Inox said, “We are excited to introduce the ad-free viewing experience in our luxury cinemas without any commercial advertisements, reaffirming our commitment to delivering the highest standards of entertainment to our discerning audiences. Going ad-free aims to enhance the movie-going experience and offer our patrons with the utmost value for their time and money. By eliminating pre-show and interval advertisements, we aim to create a conducive environment where audiences can fully immerse themselves in the magic of storytelling on the big screen”. (according to a report by Business Today)

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Price

Tickets for this cost between Rs 800 and Rs 1,200 (as per a report by Business Standard).

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Places Where Ad-Free Cinema Service Will Be Available

The ad-free service will first roll out in exclusive luxury screens located in cities such as Delhi, Gurugram, Bengaluru (5 Things To Do In Bangalore), Mumbai, and Pune. Prominent properties include PVR Director’s Cut at Ambience Mall, both in Delhi and Gurugram, as well as Forum Rex Walk in Bengaluru. Further venues, including INOX Insignia at various locations, as well as the forthcoming Director’s Cut within Kopa Mall in Pune, will also offer this premium luxury service.

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