6 Possible Reasons Why Alia Bhatt's Jigra Failed at the Box Office

Jigra Box Office Collection

Jigra opened with a decent ₹4.55 crore on its first day but quickly saw its collections plummet. According to Sacnilk, over its first weekend, the film earned ₹16.6 crores but fell drastically afterwards, registering less than ₹2 crores on subsequent days. On its second Friday, it managed only ₹1.25 crore, bringing its total to a dismal ₹22.5 crore. With predictions suggesting it may close at around ₹28-30 crore, Jigra is on track to become one of Alia Bhatt's lowest-grossing films.

Jigra’s Weak Marketing and Mixed Messaging

One of the primary reasons for Jigra's failure lies in its marketing strategy. While it was promoted as a gripping drama, the messaging did not resonate with potential viewers. Despite being backed by Karan Johar’s Dharma Productions, the film's promotional efforts failed to create a buzz that could translate into ticket sales.

Lack of Intensity in Action and Depth in Drama

While Jigra promised a gripping sibling drama with action elements, it seems to have fallen short on both fronts. Audiences have reported a lack of intensity in the action sequences and insufficient emotional depth in the dramatic portions, resulting in a tepid viewing experience.

No Strong Commercial Pull

Unlike Bhatt's previous successes like Gangubai Kathiawadi or Dear Zindagi, Jigra lacks a strong commercial hook. The film's premise, while interesting, didn't seem to resonate with the masses, failing to draw them to theatres in large numbers.

Arthouse Director vs Masala Film Expectations

Trade veteran Taran Adarsh points out a crucial mismatch in the film's execution. He states, "This is what happens when you choose an arthouse director to make a masala film. It won't work." The attempt to balance commercial elements with an arthouse approach seems to have backfired, leaving neither faction of the audience fully satisfied.

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High Expectations vs. Reality

Given that Jigra is Alia Bhatt's home production with Karan Johar also on board as a producer, expectations were sky-high. Taran Adarsh notes, "When a film doesn't find acceptance, it goes down to the content." Despite favourable conditions like a clear run and a holiday release, the film failed to take off, indicating fundamental issues with its appeal.

Controversies Surrounding Casting

The release of Jigra was marred by controversies regarding Alia Bhatt's casting and allegations of manipulated box office numbers. These issues detracted from the film's focus and may have influenced audience perceptions negatively. The combination of mixed reviews and external controversies created an environment where potential viewers were hesitant to support the film.

If current trends continue, Jigra might dethrone Highway (2014) as Alia Bhatt's lowest-grossing film. With Highway having earned ₹30.61 crore, and Jigra struggling to reach similar figures, it could mark a significant low point in Bhatt's otherwise successful career.

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