Every woman who dares to dream can carve a path to success through courage and hard work. One such inspiring woman is Ishita Misra, the founder of Fonzie Folksy, a luxury perfume brand. Her journey from science to perfumery is a story of determination and resilience. At the Womenpreneur Awards 2025, Fonzie Folksy was honoured as the Fragrance Partner, impressing everyone with its exquisite scents. Ishita’s journey is an example of how a strong vision and relentless effort can turn dreams into reality. Let’s take a closer look at her inspiring story and how she built her brand in the world of luxury unisex perfumes.
Who Is Ishita Misra?
Ishita Misra is the Co-founder and Creative Director of Fonzie Folksy, a brand known for its high-quality, luxurious unisex perfumes. She combines her love for fragrances with business expertise to create unique scents that reflect individuality. Her passion and dedication have made Fonzie a renowned name in the perfume industry.
Ishita Misra’s Early Life And Education
Ishita was born with a curious mind and a love for learning. She completed her Bachelor’s degree in Biotechnology Engineering from Vellore Institute of Technology in 2009. Her interest in marketing and strategy led her to pursue an MBA in Marketing from Narsee Monjee Institute of Management Studies, Mumbai, in 2012. Her education provided her with a strong foundation in both science and business, which later helped her in the world of perfumery.
Ishita Misra’s Career
After completing her MBA, Ishita joined Eli Lilly, an American multinational pharmaceutical company, in Gurugram. Over four years, she gained experience in sales, corporate communication, and digital marketing. Later, she worked in her family business, focusing on strategy and business development.
Despite a successful corporate career, Ishita’s heart was set on perfumery. She decided to follow her passion and learn the art of fragrance creation.
Ishita Misra’s Inspiring Journey From Science To Perfumery
Ishita’s background in biotechnology helped her understand the scientific side of perfumery, including plant physiology and oil extraction processes. To gain expertise in fragrance creation, she studied at the Grasse Institute of Perfumery in France, where she refined her skills and deepened her knowledge of perfumes.
Her journey is a perfect blend of science and business strategy, proving that passion and determination can lead to extraordinary success.
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Ishita Misra’s Brainchild: FonzieFolksy
With her extensive knowledge and creative vision, Ishita founded Fonzie Folksy, a luxury perfume brand that offers unique, long-lasting unisex fragrances. She believes that perfumes are not just scents but an extension of one’s personality.
Fonzie Folksy’s success at the Womenpreneur Awards 2025 highlights its growing influence in the luxury perfume industry.
Ishita’s innovative approach and dedication continue to inspire many aspiring entrepreneurs.
Image Credits: Instagram
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