Every person starting their skincare journey goes through a mental war when it comes to choosing the right products. The active ingredients in skincare can sometimes be harsh on sensitive skin or on anyone trying them on for the first time. If you are the one to relate, Malini Adapureddy, CEO of Deconstruct brings science-backed skincare products that are highly effective yet gentle for beginners. Recently, awarded with the prestigious WomenPreneur Award, in the ‘Beauty Boss’ category, Malini aims to ease the skincare journey for every beginner by providing the right mix of active ingredients that are gentle on the skin.
About Deconstruct
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With the motto ‘Highly Effective Yet Gentle’, Deconstruct is a brand that aims to deliver well-researched and evidence-based skincare products that are simultaneously gentle and non-irritating. The brand was founded by Malini Adapureddy, an engineer from IIT Kharagpur who, after spending years exposed to deluding marketing tactics, decided it was time to launch a skincare brand showcasing efficacious results while being gentle.
What Makes Deconstruct Stand Out
Among the pool of skincare brands out there, here’s how Deconstruct is making a difference:
Highly Effective Yet Gentle
Deconstruct challenges the traditional belief that science-backed skincare must prioritise efficacy at the expense of gentleness. The brand’s formulations are designed to deliver powerful results while maintaining skin tolerance, making them suitable for a wide range of skin types, including sensitive skin. By carefully selecting and balancing clinically proven ingredients, Deconstruct ensures that its products offer visible improvements without causing irritation or compromising skin health.
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Beginner-Friendly
While many science-backed skincare brands cater to advanced users, Deconstruct ensures that even first-time users can confidently navigate their skincare journey. Through clear ingredient transparency, simplified formulations, and easy-to-use products, the brand eliminates the intimidation often associated with active ingredients. This approach has helped Deconstruct become a trusted choice for consumers looking for effective yet approachable skincare solutions.
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