19-Year-Old Entrepreneur Ayushi Joshi Is Flipping Moods One Chocolate At A Time

Society is taking its own small and steady steps towards liberty and discussing topics like periods openly that were once considered taboo. And just like that women and their issues are taking the center stage. These are possible through women like Ayushi Joshi, the winner of Student Entrepreneur of the Year award at the HZ Womenpreneur Awards 2023 on February 23 in Delhi.

The 19-year-old successfully runs a company called Moodflipping Chocolates that sells chocolates to give “blissful relief” from period cramps.

HZ Womenpreneur Awards

HerZindagi Awards recognised women business owners and aimed to honour the most significant change-makers in the direct-to-consumer (D2C) sector, who are dedicated to creating a more fair and sustainable business. With this project, HerZindagi is committed to recognising female entrepreneurs in ways that go beyond "empowerment". Its goal is to recognise and support female leaders and achievers who have made new opportunities for themselves in the last year via exceptional performance and success.

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About Ayushi Joshi And Moodflipping Chocolates

The founder and organisational manager of the emerging Indian company Moodflip Chocolates, Ayushi Joshi, intends to help women who suffer from menstruation cramps and other PMS (Premenstrual Syndrome) symptoms. In order to create a healthy and cheerful environment for women and normalise menstruation, Joshi and her company created chocolate made of natural herbs, free of medication, sugar, or preservatives. They manufacture their product using handmade methods and have ambitions to expand this year aiming to put an end to the taboo subject and make period days more enjoyable than other days.

“Experience the blissful relief from period cramps with every bite of our delectable chocolate,” she says regarding her mood flipping chocolates. The company earns revenue of ₹50,000.

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In an interview with HerZindagi, Joshi shares how she started the business. “We still remember when we saw a girl in pain from her menstrual cramps, she was a bit confused and someone offered her chocolate and after eating the chocolate she started feeling better.” (translated from? And if the whole interview is translated, mention that in an earlier para)

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“An idea came to our mind that why not make such a chocolate that women can eat during pain. After eating which they can get relief. So we thought of making Moodflip Chocolates. We started working on our idea but failed many times as being a B.Com first-year student it was very difficult to work on biology style. Despite this, we did not give up,” says Joshi.