We often refer to celebrities for the latest trends. But from where do celebs get their hands on unique prints and designs? That’s where women's clothing brands play a huge role. They run the fashion world and are responsible for changing trends.
Then, why only scroll celebrities' Instagram pages when you can get a sneak peek of the latest fashion from meticulously uploaded grids of women’s clothing brands? Here are six brands that you must follow on the social media platform.
The Label Life
Image Courtesy: Instagram/thelabellife
Featuring Malaika Arora, Sussane Khan and Bipasha Basu as style editors, The Label Life has chic options for women. Their current theme has leisure looks for the office with a green hue in the backdrop.
The collection mostly features solid-coloured bottoms, dresses and tops. However, a few of their recent apparel also have funk prints. In the above picture, Arora donned a scarlet cut-out dress, a perfect pick for getting out and about in summers and monsoons.
House Of Soi
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Founded by Sarika Pawar, House of Soi has a collection of comfortable dresses. Most of them feature floral prints that are ideal choices for a rainy day or an outing in the scorching sun.
From maxi and short dresses to jumpsuits and co-ord sets, their collection caters to women of all body types. In this image, actor Mithila Palkar sported one of their yellow dresses with refreshing prints and cut-outs near the waist.
Why So Blue
Image Courtesy: Instagram/whysobluelove
Why So Blue was merely a fashion portal started by Shweta Shivkumar. Now, it is a full-fledged business. Its Instagram page is filled with colourful attire with bold prints. In one of their latest posts, Shefali Shah was spotted wearing an uber-cool white dress with a V-neck.
The above picture is of actor Achint Kaur who was once spotted in Why So Blue’s chic white maxi dress. She styled it with brown boots and a blue choker. Her caption read, “I call white the most powerful non-colour, it’s clean, optimistic, powerful,” a quote by Canadian artist Jason Wu.
The CAI Store
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Aradhana Minawala and Dhanraj Minawala started The CAI Store. Most of their collection has apparel in pastel and bright hues. From elegant dresses to footwear, their collection for women is quite elegant.
Last week, Neha Dhupia was spotted wearing a pink dress. In the past, Tamannaah Bhatia, Janhvi Kapoor and Kareena Kapoor Khan were also seen wearing apparel from their collection.
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Gulabi Dori
Image Courtesy: Instagram/gulabi_dori
Founded in 2018 by Tanushree Khandelwal and Siddharth, Gulabi Dori has an ethnic collection of women’s wear. From hand-block printed kurtis to suits, their apparel can be worn on a day outing and a festive gathering. Actors Anita Hassanandani and Anushka Sen have been seen sporting beautiful suits from their store.
House Of Masaba
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House of Masaba is the brainchild of Masaba Gupta, daughter of actor Neena Gupta. The woman and her brand need no introduction. Their collection varies from chic printed outfits to solid couture.
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The above image is from their recent collection of romancing reds. Not only models but actor Shilpa Shetty was also spotted wearing an Indo-Western outfit. She styled dhoti pants with a printed red crop top and a shrug.
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