The Billboard Bag: Chasing Madrid's FOMO With Fashion Outing Feat. Georgina Rodríguez

Christiano Ronaldo’s partner, influencer and Netflix reality television star Georgina Rodríguez has come up with an innovative strategy for promoting the new season of her upcoming show, ‘I Am Georgina’ on Netflix.

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‘I Am Georgina’ circles around the life of Georgina Rodríguez Christiano Ronaldo’s wife. The reality television show gives the audience an insight into the day to day life of Christiano Ronaldo, Georgina Rodriguez, their children, their family and the game that is a huge part of their world. As per the latest reports, an interesting marketing strategy has been adopted to promote the newest season of Georgina Rodríguez’s show on the streaming platform, Netflix.

This promotional gimmick has apparently left the fans and audience flabbergasted. The influencer and model successfully converted a whole promotional billboard that was put up in Madrid, Spain into two hundred handbags which she had sold and distributed as a part of the show’s promotion. This promotional feature is believed to have worked like magic in terms of viewership.

The first season of the show was initially released in January 2022 last year and it focuses on her life being a model, mother, influencer, businesswoman, reality star, wife and more. An interesting and noteworthy fact about the reality television show ‘I Am Georgina’ is that it has an uncanny similarity to the Kardashian and Jenner featured show, ‘The Kardashians’ and its predecessor ‘Keeping Up With The Kardashians’.

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Georgina’s show has received a negative response from the critics, but it has a strong viewership majorly pulled in by Christiano Ronaldo’s fan club that has worked in its favour. Netflix had gone ahead and released the second season which was released on March 24, 2023 earlier during this year.

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The promotion of the show saw an interesting twist by the marketing team at Netflix. A larger than life billboard was set up in Madrid to advertise. But, things turned even more interesting when the team tore down the billboard and turned it into two hundred handbags that were distributed for free. Guess what was required for a fan to get their hands on the bag? Simply tweeting a picture of it on the social media handle.