Sustainability To DIY; Serving Instagram’s Trend Talk Ft. Genz Z’s 2024 Fashion And Beauty Goals

Social media platform Instagram released its ‘Trend Talk’ for the year 2024 on Monday December 4, 2023. The report has detailed insights on Gen Z’s take on trends that will be the driving force behind culture, fashion, beauty, lifestyle, wellness, celebrities, finance, social media and more in the upcoming year 2024.

The Trends Of The Year 2023:

2023 has been a year to remember on social media with everything from Barbiecore painting the world pink, to girl dinner, viral moments and trends on Instagram and across all social media platforms. These trends have driven global culture and have influenced Gen Z's next move.

Indian Gen Z To Dictate Instagram Trends In The Year 2024:

Technology giant Meta is looking forward to the year 2024 and has placed its bets on the Indian Gen Z users who will dictate global trends on Instagram.

What Is Gen Z After All?

Gen Z is defined as the demographic populace born between the year 1996 and 2010. Given their age bracket, the Gen Z is expected to be regular social media users. Meta’s property Instagram is betting big time on this demographic.

We now take you through a closer look at the key findings from Instagram’s report and major Gen Z trends within the fashion and beauty segments that will dictate Instagram trends in the year to come.

Gen Z Fashion Trends For The Year 2024:

Sustainable fashion: Gen Z are focussing more on sustainable fashion goals in 2024 are most likely to buy fewer new clothes, repeat their outfits and shop local.

The top five sustainable fashion trends that will be practiced by the Gen Z include:

• Buying fewer new clothes
• Repeating outfits
• Shopping from local businesses
• Thrifting and shopping second hand fashion to reduce waste and lessen the environmental repercussions.

Further, we share top five fashion trends in 2024 that will be followed across the globe:

• Modest dressing
• Wearing heirloom, vintage and thrifted outfits
• Repeating outfits to move towards sustainability
• Wearing clothes in unique and unexpected ways
• Using DIY tips, tricks and hacks for fashion

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Fashion And Beauty In 2024 To Mirror Individuality, Core Aesthetic And More:

Fashion and beauty in the year 2024 will be going big on individuality with a large number of Gen Z saying that they are:

• Moving towards more creative ways of dressing, 
• Finding their signature scent,
• And adopting their own core aesthetic.

In line with their core aesthetic, Gen Z will want to fill the closet with clothes that they feel good in, are an expression of themselves, and make them feel comfortable.

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Gen Z Beauty Trends For The Year 2024:

• Gen Z beauty trends for the year 2024 would include them wanting to get a new hairstyle, adopting a skincare routine.

• On the contrary, the shaved eyebrows trend is last season and Gen Z wants it to be left in the past.
• What’s interesting is that fragrance creators are on the rise with 25 percent of the Gen Z population wanting to express themselves by discovering a signature scent for themselves in the year 2024.