Since Priyanka Chopra launched her hair care range in the US, we have been waiting for it to arrive at the Indian market. Now it is finally happening. On August 18, the businesswoman took to her Instagram account to share the big news.
Anomaly Hair Care On Nykaa
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She said she was thrilled to share that the Anomaly hair care range will be available for Indians to buy on the Nykaa website and stores across the country from August 26, 2022.
Her caption read, “I can’t even begin to explain how excited I am to share this news with you.”
“It’s only fitting that Anomaly is coming home to India, where the seed for this idea was born so many years ago… with the traditions of a strong hair care routine that was instilled in me. We’ve combined that understanding with our clean, superior formulas that will give you your best hair yet,” she wrote.
She said the hair care range has shampoo, conditioners, and other products for deep cleaning the scalp and they will suit all hair types. Their bottles are made of 100% plastic trash, the cans are recyclable, and products are chemical-free, vegan, and cruelty-free.
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Anomaly = Self-Care
Image Courtesy: Instagram/priyankachopra
In July, the Sky Is Pink actor shared she cracked the code for self-care days. They are all about Anomaly hair care routine, naps, snacks and facials.
Since the brand has been launched in the States, Chopra often posts reels and pictures on social media while using the products. Whether it is using a dry shampoo before a date or applying a small amount of leave-in conditioner on the hair, she ensures to engage her audience.
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Anomaly Launch
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In early 2021, the Anomaly hair care range hit the US markets. Despite the pandemic, the actor and businesswoman was not only busy with her acting commitments but also with introducing the world to her vegan and eco-friendly beauty range.
While introducing it to everyone, Priyanka Chopra wrote, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created!!!”
She worked for 18 months at Maesa to create a hair care range that could help anyone achieve a good hair day. She said, “I’ve tried a lot and learned a lot about haircare over the years… what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products.”
We can’t wait to purchase products from Nykaa and see what our Desi Girl has crafted for us.
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