The beauty industry is constantly evolving, with new trends, products, and brands emerging regularly. Over the past few years, a notable shift has been the increasing number of Indian celebrities launching their own beauty and skincare lines. Mira Rajput Kapoor is the latest to join this bandwagon with her newly introduced brand "Akind." “A kind of care. A kind of bliss. A kind of you. Welcome to Akind, because just like you, your skin is one of a kind,” Mira Rajput wrote on Instagram.
Indian Celeb-Owned Beauty Brands
Mira Rajput, Akind
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Mira Kapoor's Akind focuses on creating a "barrier-focused" skincare routine, catering to the unique needs of various skin types. The brand emphasises the importance of self-care and aims to provide personalised solutions for achieving healthy, radiant skin.
Kriti Sanon, Hyphen
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Launched in 2023, Kriti Sanon's Hyphen offers a comprehensive range of natural and vegan skincare products. As per the skin care brand's website, Hyphen prioritises utilising the potency of nature's ingredients to formulate efficient skincare solutions, offering a variety of products including sunscreens, moisturisers, and serums.
Deepika Padukone, 82°E
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Deepika Padukone's 82°E, launched in 2022, takes a holistic approach to beauty. The brand offers skincare and beauty products alongside promoting self-care practises that nourish the mind, body, and spirit.
Priyanka Chopra, Anomaly
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Priyanka Chopra's haircare line, Anomaly, has gained significant popularity since its launch in the US and India in 2022. Committed to affordability and quality, Anomaly strives to make exceptional haircare accessible to everyone.
Masaba Gupta, Love Child
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Masaba Gupta, a renowned Indian fashion designer, launched her makeup brand, LoveChild, in 2022. LoveChild caters specifically to Indian skin tones and complexions, offering a range of products like perfumes, nail lacquers, and lip colours.
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Katrina Kaif, Kay Beauty
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Katrina Kaif's Kay Beauty, launched in 2019, has become a leading cosmetic brand in India. True to its tagline, "It's Kay to be You," Kay Beauty offers high-quality makeup at affordable prices, empowering women to embrace their individuality.
Sunny Leone, Star Struck by SL
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Sunny Leone forayed into the beauty market in 2017 with a fragrance line, followed by the launch of Start Struck by SL in 2018. This makeup line offers affordable, vegan, and cruelty-free options designed to complement Indian skin tones.
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