In India celebs, especially our fashion designers and actors have a crazy fan following and they are considered extremely influential, unlike Hollywood. They sure have seen fame but no one can beat the celeb craze like that of Indians. So, here are some Indian celebs who collaborated with some beauty and skin care brands with some launching their own collections.
Priyanka With Obagi
Earlier this month, the actress signed a contract with skin-care brand Obagi as a brand ambassador. The brand has products which cater to diverse skin types. Priyanka told As she Elle magazine: "Most high-end, luxury products are not made for people of colour, so why the hell are we buying creams for 'all skin types'?" Her campaign is entitled Skinclusion.
Sabyasachi With Loreal
Ace designer Sabyasachi Mukherjee got on board with cosmetic and beauty giant L’Oreal Paris and worked with none other than actress Aishwarya Rai Bachchan for the 21-piece collection, which is easily available in the markets online and on the shelf. It is positioned as a festive collection but some of the lip shades available are nude and beautiful for the working women.
When he made the debut of the collection on his Instagram handle he said: “For me, classic is iconic, because classic is unforgettable. The whole world is moving toward a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple sari and wind-swept hair is perhaps an iconic Indian beauty look.
The campaign with Aishwarya Rai Bachchan was shot on at the Eiffel Tower in Paris. And did you know that the collection packaging is inspired by a fountain pen that one of his team was using?
Shreya Jain
This one is my personal favourite and simply because it is that of YouTuber Shreya Jain who collaborated last year with YBP Cosmetics. Shreya is a self-taught makeup artist and beauty guru to many, and she who rose from among one of us common people, became a household name with her makeup tutorials, reviews, tips, and tricks.
You may know her by her YouTube name SJlovesJewelry. The Indian brand YBP cosmetics is known for its beauty blender sponges that went onto become a makeup favourite of many beauty bloggers. What's more? Shreya is said to be India’s first ever blogger to have an entire line of products in her name.
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Masaba Lipstick Collection In Collaboration With Lakme
Named Candy Land, the collection is inspired by the candies that played a major role in our childhood... something the 80's and 90's kids would understand completely. The flavours or the shades include Rola Cola, Mango Bite, Melody and more. My personal favourite is Candy and Spice. What's good about this collection is that the colour pay off is amazing and they are matte.
Manish Malhotra With MyGlamm
Who doesn't know Manish Malhotra? The ace fashion designer has collaborated with make-up brand MyGlamm. It is called Manish Malhotra Haute Couture Makeup, exclusively by MyGlamm, and the range of eye shadows, lipsticks, nail paints, blushes and highlights are all about “high shine”.
The launch collection consists of 9-in-1 and 4-in-1 eyeshadow palettes that come in foil, metallic and matte finishes. It also includes 12 glossy lipsticks, long-wear blushes and highlighters that give you a lit-from-within glow, Also the nail colours come in 18 shades at the moment. His collection muse? Its Alanna Panday. Why? He told media that this is a collection where "fashion and make-up come together to create the perfect amalgamation of beauty and glamour. It is for every woman who wants to feel unapologetically glamorous. Hence for this collection, we wanted a fresh face who is not an actor but yet confident. An unconventional, millennial face who enjoys wearing make-up. And that’s where Alanna fit in."
Star Struck By Sunny Leone
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This gorgeous actress launched her own cosmetic line last year which is still catching up with some of us but doing really well in some cities. I for one have become a complete fan of her lipstick range. They are hydrating, matte and the shades are beautiful! It is available everywhere and quite affordable for that matter.
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