5 Trending Makeup Products Loved by Influencers: A Complete Kit With Minimal Items

Makeup routine doesn’t need to have several products. These trending items are influencer-approved and can comprise your entire kit. Check them out as they are affordable and can suit multiple skin-types.

5 Trending Makeup Products Loved by Influencers: A Complete Kit With Minimal Items
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Social media influencers have a knack for finding products that can amp up your makeup game. These items are loved by the creators because they do not just claim, but actually do the job. They are also not limited to one skin type (oily, dry or sensitive) and can be used by different people. We are talking about products that are long-lasting, affordable (often a dupe of a high-end product), and can be applied easily (no tough blending or professional-level MUA hacks).

We have come up with 5 makeup products from different categories that are trending right now. From a trending primer to an effective concealer, everything you need to have a complete kit is right here. Beauty enthusiasts love them for all the right reasons, and we think that their hype is not going to fade away anytime soon. So, scroll on to find out some of the most-loved makeup products that are influencer-approved and highly trending.

Trending Products From Different Categories To Make Your Kit Complete

Makeup is an art, and this art is extensive as well as intensive. Multiple layers, science of texture, colour theory, and of course, your own personal skills—everything goes into it. Before choosing a product, have a look at its purpose. It can help you understand your skin better and how you can incorporate it into your makeup routine.

Primer: The first step in your makeup routine, obviously, has to be primer. Now, here’s what I have realised in my personal experience over the years. Many people think that a primer is not really necessary. Well, it is. If you want your makeup to last long and avoid cakiness and pilling. While some primers can be extremely oily (to make your foundation stick), we suggest you go for ones that are lightweight and suitable for acne-prone skin.

Concealer & Foundation: Texture matters! Cream-based foundation and concealers can feel heavy and are usually good for mature skin. Powder-based ones may not last very long and can be ideal for those who wear light makeup for short durations. Liquid ones are mostly preferred by influencers as they can usually suit all skin types, and they are easy to apply.

Lips & Eyes: The eye products like kajal, mascara, eyeliner, etc have to be smudge-proof and long-lasting. You may not get the opportunity to reapply them every few hours. Lipsticks, on the other hand, are a different game altogether. They cannot be too heavy, as your lips might feel chapped, and cannot be too dry either, as they can stick to your lips really badly.

Thanks to many Indian beauty influencer and their recommendations, we have found trending makeup products that are loved for all the right reasons.

Read More in the Glam and Glamour Section 

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Vetted Options

Every product we recommend is carefully selected through a thoughtful blend of primary research and in-depth analysis of trusted sources.

  • Swiss Beauty Hold Me Grip Primer

    The Elf Cosmetic Power Grip Primer became popular a few years ago for coming up with a similar formula and texture. The issue? Given its volume, a lot of users found it too pricey. This Swiss Beauty primer, which got noticed on social media recently, delivers high-end result in affordable price. It has a Grippy Gel Formula, which can make your base makeup stick to your face and not get displaced while applying blush or highlighter later. It is hydrating in nature and is enriched with Niacinamide and Centella (which can make it oily-skin friendly as well). More importantly, it can be a very useful product in summer as it is sweat-resistant. For all those who are looking for a primer that can last long without clogging their pores, they can consider this effective option. It can also add a blurry effect to your face, so that your foundation looks smooth.

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  • RENEE Bollywood Filter Blurring Liquid Foundation

    While primers can blur pores and give your skin a smoother texture, a foundation which also does the same can be a very handy pick. Probably that’s the reason this RENEE Bollywood Filter Foundation has gained so much hype among influencers. Despite being light-weight, it can give full coverage. It can cover pigmentation, blemishes and even acne marks to some extent while giving a blurred and minimised pores effect. Talking about the texture, it has a matte finish, but it may not give that dry and cakey look. That’s because it is enriched with Niacinamide (an ingredient good for almost all skin types) and Hyaluronic Acid, which adds hydration to your skin. While the popular high-end product, Charlotte Tilbury Hollywood Flawless Filter, could give a dewy pre-base, this RENEE product can be more useful in terms of versatility. It is budget-friendly and can work like a tint (when used in less quantity during the day) and a full-fledged foundation (at parties).


    Explore More in our HZ Your Picks Section 

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  • Maybelline New York Full Coverage Concealer Cream

    This Maybelline concealer has received massive love on social media and has stayed in the game for a long time now. It has a thin wand that you can use precisely in the areas that you want conceal. Usually, you can use it mainly under the eyes, around the mouth, and on the T-zone, and also if you want to hide any acne or acne marks. This Maybelline New York Full Coverage Concealer can feel quite easy to blend, and you may not even have to take multiple tutorials on social media to learn how it's done. It gives a matte finish and a poreless effect, which can help you wear it for longer durations on a daily basis. This can be a useful pick for those who go to college or the office regularly and need something light. It can be suitable for all skin types, and in case you want to skip a foundation, you can use this concealer for a no-makeup-makeup-look.

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  • Lakme 9-5 Eyeconic Kajal

    In my personal opinion, if one ever has to choose between an eyeliner and kajal, then they should get their hands on a good kajal. This Lakme Eyeconic Kajal has been trending ever since it launched, and influencers still love it. It fulfils two major requirements—it is smudgeproof and waterproof. Whether you want to tightline your waterline or create a smoky eye effect, this kajal can be used as it may not smudge majorly after hours. It is long-lasting, and in case you want to wash your face with water or spray mist on it in the middle of a tiring day, you can do that as well. This Lakme Kajal is waterproof as well. Talking about the pigmentation, it can give a very dark black kohl effect. If you have been struggling with applying and reapplying kajal harshly (causing irritation and itchy eyes), then you can find its pigment useful.

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  • Maybelline New York Serum Lipstick

    While there are multiple colour options for you to check out, this one can be considered a versatile shade. Maybelline New York Serum Lipstick in the shade 003 Open Late comes in the soft pink family. It is neither too bright nor too dull, just subtle enough to be worn all day around. It can last for 8 hours, but you can always reapply it whenever needed. It is highly pigmented, and you can wear it in just a couple of swipes. Don’t worry, you may not feel chapped and heavy after every application. It is lightweight and hydrating, so your lips may not dry up after every few hours. With the satin and matte finishes, you can also avoid your lips looking cracked. Something that happens often when you wear lipstick for a long time. Also, all the colour options in this series can suit Indian skin tone nicely.

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Key Insight To All The Trending Makeup Products:

If you are confused regarding which beauty product exactly offers what features, then have a look:

Product

Texture & Finish

Active Ingredient

Special Feature

Swiss Beauty Hold Me Grip Primer

Gel-Based & Hydrating

Niacinamide & Centella

Sweat-Resistant & Humidity-Proof

RENEE Bollywood Filter Blurring Liquid Foundation

Liquid & Matte

Niacinamide & Hyaluronic Acid

Blurs Pores & Blemishes; Hydrates & Evens Skin Tone

Maybelline New York Full Coverage Concealer 

Creamy & Matte

N/A

Poreless Ultra Blendable

Lakme 9-5 Eyeconic Kajal

2x Pigmented

N/A

Smudgeproof and Waterproof that lasts upto 24H

Maybelline New York Serum Lipstick

Matte and Satin Finish

Hyaluronic Acid + Oil Blend

8Hr weightless hydration

Final Verdict:

Influencers often recommend beauty products that are affordable, almost all skin type-friendly and can enhance your look at every event. All these trending products mentioned above can make a small beauty kit that you can carry everywhere in your pouch. If you are someone who likes to keep their makeup routine minimal but effective, then we suggest you check out these items that are loved by many.

Read More:

Best Spring Skincare Must-Haves for Glowing Skin: Editor's Pick

5 Best Lightweight & Non-Greasy Sunscreens For Oily Skin

Disclaimer: At HerZindagi, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. HerZindagi is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

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Faq's

  • What are the latest makeup trends in India?
    Indian heritage is making a global impact in the fashion and beauty industry. Influencers are encouraging women to accept their original brown skin tones and flaunt it nicely. The latest makeup trends include (but not limited to), bold lips, glittery eyes, and dewy but minimal base that enhances the features.
  • What are the top 3 makeup brands?
    While there is no such thing as ‘top’ brand, there are a few that are loved by influencers and people who are into makeup. Brands like Lakme and Maybelline are affordable, and suitable for Indian skin tones. Whereas brands like RENEE and Swiss Beauty are coming up with products that mimic high-end products. You can check out the list above for more details.
  • How do I choose the right makeup?
    There are a few things you can do to pick up right makeup products. Firstly, analyse your skin type (normal, dry, oily, acne-prone, etc), and your skin tone correctly. Based on that, choose products that have ingredients suitable for your type of skin and try to stick as close to your complexion as possible.