For some, Valentine’s Day is a celebration of love, filled with grand gestures and romantic plans. For others, it’s just another Friday. To understand how Indian daters feel about the day of love, QuackQuack, India’s most popular dating app with over 35 million users, surveyed 12,000 daters. The results, collected in the first week of February, revealed a clear divide, six out of 10 daters are all in for the love fest, while the rest see it as just another day.
"In the weeks leading up to Valentine’s Day, we see significant changes in users’ dating patterns," said Ravi Mittal, Founder and CEO of QuackQuack. "Our survey shows that approximately 60% of daters are actively planning for the day, which reflects in their chat patterns and login frequency."
The survey included daters aged 18 to 38 from Tier 1, 2, and 3 cities, with a mix of singles, couples, new joiners, and long-distance matches. Here’s what the data revealed.
Pessimists vs. Optimists: Two Sides of the Coin
The survey highlighted two distinct groups, those who embrace Valentine’s Day and those who dismiss it.
For 23% of daters above 26, the day serves as a reminder of their single status. "It might come off as pessimistic, but I’m just being a realist," said Nivedita, a 31-year-old respondent. "I don’t think V-Day matches will work out because they’re so rushed and desperate. After all, it’s just another day; why give it so much power?"
On the flip side, 60% of daters see Valentine’s Day as a motivating factor. Tarun, a 27-year-old from New Delhi, shared, "Call it the fear of dining alone or the eagerness to share a candlelight dinner with someone special, the fast-approaching Valentine’s Day really drove me to take proactive steps to find a match and I actually found one."
Couples’ Plans: From IRL Meet-Ups to Virtual Dates
For couples, Valentine’s Day is a chance to take their relationship to the next level. The survey found that 2 in 6 online couples from Tier 1 cities are planning in-real-life (IRL) meet-ups. Meanwhile, over 900 respondents from Tier 2 and 3 cities are opting for virtual dates.
Prerna and Kaushal, a couple from Bangalore, said, "We’ve been chatting for a month now, and Valentine’s Day seemed like the perfect moment to make a real-life introduction."
However, not all couples are going all out. About 9% of respondents prefer to keep the day low-key, believing that love should be celebrated consistently rather than on a single day.
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GenZ vs Millennials: A Generational Divide
The survey also uncovered a stark difference in how GenZ and Millennials view Valentine’s Day.
For GenZ, the day often feels like a pressure cooker. "Let’s rename it the pressure cooker day because we’re cooked if we plan a bad date and cooked in the process of planning the best date," joked Naren, a 22-year-old civil service aspirant. Over 2,560 daters between 20 and 25 expressed dislike for the commercialisation of the day, with many feeling that "bigger gifts are equated with bigger love," creating unnecessary pressure.
Millennials, however, have mixed feelings. While 13% of female daters embrace the spirit of love, 2 in 5 men claim to be over it, citing the pressure of heart-shaped expectations.
Pre-Valentine Rush: Singles on the Move
Valentine’s Day isn’t just for couples. For singles, it’s a season of opportunity. QuackQuack reported a noticeable spike in app traffic since the beginning of February, indicating a pre-Valentine rush.
Interestingly, not everyone is rushing to find a romantic match. At least 20% of daters between 25 and 35 are looking for friends to beat loneliness and reassure themselves that being single on Valentine’s Day isn’t a social disaster.
The QuackQuack survey paints a nuanced picture of how Indian daters feel about Valentine’s Day. While 60% are eagerly planning for the day, others see it as just another Friday. Whether it’s a celebration of love, a reminder of singlehood, or a day to connect with friends, one thing is clear, Valentine’s Day means different things to different people.
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