How To Grow Your Small Business On Instagram: Tips And Tricks To Follow

Even if you are not a social media person, Instagram is something you must leverage when starting your small business. With 1.4 active billion users, Instagram is known as the fourth most popular network to grow online. From social media influencing becoming the new-age career option to businesses going online to engage with their customers, IG is a platform that can give your business 2x growth without paying a penny.

A majority of businesses are now shifting to Instagram to engage with their target audience. Aside from the possible cost of creating photos and videos for the IG account, you won’t have to pay anything if you plan to grow organically.

It’s important to know that organic growth on Instagram requires time, patience, and hard work. But all of it becomes worth it once you start gaining reach online. Read on to learn the tips and tricks to achieve organic growth on Instagram to grow your business.

Tips To Grow Your Small Business On Instagram

Growing your small business on Instagram isn’t rocket science if you know smart tips:

Credits: Reach First

Plan On the Right Times

If you are wondering when and how much to post on your Instagram business account, then the simple answer to this is–whenever you have relevant and high-quality content. Posting consistently and at the right time will help ensure your target audience sees your posts. According to a study, the best time to post Instagram Reels is between 9 am and noon from Monday to Thursday.

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Post Often And Consistently

Posting one day and then disappearing for a week won’t bring you an audience. According to a Hubspot survey, 43% of businesses post multiple times a week, while 26% post multiple times a day. Some sources suggest posting multiple times a day might work better, however, according to Instagram chief Adam Mosseri, no one formula fits everyone. He suggests experimenting with frequency, timing, and type of content and monitor user engagement for the best results.

Credits: Consultport

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Use Keywords Instead Of Hashtags

Instagram's algorithm is as uncertain as the weather on the mountain. If you are still using hashtags to reach a wider audience, let us tell you it's of no use now. Instead, you need to mention some high-ranking keywords related to your content so your posts achieve maximum views.

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