Once Michael Scott said, “You miss 100% of the shots you don’t take,” and that is exactly what you must be doing if you don’t read these bestselling sales books to improve your techniques. The game of sales is all about never-ending learning, consistency, and growth, and the best way to evolve and improve here is by studying all the tips and tricks out there and applying them to practice. So make sure to read these sales books to improve your game and take a positive step towards closing every deal.
Top 3 Sales Books You Must Read
We’ve curated a list of the top three sales books you must read to improve your techniques. Here’s the list:
1. “Sell with a Story” By Paul Smith
This book combines the art of sales and storytelling together. Paul Smith has put together his best and most useful tips and strategies which will help you create memorable sales presentations, use stories to network and use emotional connections to drive leads and successfully convert them. The author has given a plethora of real-life examples and practical tips to help the reader understand the way powerful storytelling helps the sales process. This book helps you be a better salesperson by enabling you to be human and relatable with the client or customer.
2. “SPIN Selling” By Neil Rackham
If you’re a salesperson working in the B2B sector, then you must read SPIN Selling by Neil Rackham to use his data and research-driven framework to improve your sales game. This book is based on the SPIN framework discovered by Neil, which focuses on; Situation, Problem, Implication, and Need-Payoff. This book serves as the best guidance for people handling high-stakes or enterprise sale environments in the B2B sector. It takes data-driven and research insights and uses them to provide its readers with the right questions and focuses on problem-solving over pitching and pressure.
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3. “The Challenger Sale” By Matthew Dixon And Brent Adamson
Matthew Dixon and Brent Adamson took a deep dive into thousands of sales professionals and used the research to come up with five types of sales reps — and reveal that one outperforms the rest: the Challenger. This book challenges the traditional sales norms and goes beyond just the relationship-building motto of sales. It focuses on teaching customers something new and pushing them out of their comfort zones, as that can lead to stronger trust and bigger deals.
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Each of these top three sales books have something unique to offer to every reader. Make sure to read the one that suits you best.
Image Credits: Freepik and Amazon
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