Understanding How AI And Data Are Personalising Salon Experiences Ft Cut&Style's CEO

Sharma said, “Today’s beauty and wellness industry is driven by an increasingly discerning consumer base that values individuality, and diversity is its hallmark. The demand for personalised services that cater to each individual’s preferences and needs is now growing. To navigate this evolving trend, beauty experts and solution providers are rapidly embracing cutting-edge technologies.”

Role Of AI And Data In Customising Services At Salons

“Artificial intelligence (AI) and data analytics are no longer futuristic concepts; they are essential tools to ensure smoother salon services and enhanced customer experiences. According to a McKinsey report, Generative Artificial Intelligence (Gen AI) could add $9-$10 billion to the global economy based on its impact on the beauty industry alone, and early movers have already begun testing the technology. With this, beauty service providers can offer more personalised services, enabling them to build a broader client base,” shared Sharma.

Personalised Consultations

He added, “As beauty salon businesses grow, maintaining a personal touch becomes paramount. It's about knowing each client's unique taste and addressing their beauty concerns directly. To achieve this, gathering client data is key. With AI, collecting and analysing information through detailed questionnaires and digital assessments becomes seamless and more accurate, giving businesses a better idea of a client’s hair type, skin tone, preferences, and lifestyle. This enables stylists to tailor recommendations for haircuts, colours, and styling, ensuring every client feels seen and understood.”

Predictive Analytics for Trend Forecasting

“The beauty industry is evolving at a breakneck pace, with trends shifting almost overnight. For salons, keeping up with the pace of these trends is essential to thrive in an increasingly competitive market. With AI-enabled predictive analysis, salons can sift through the trends topping social media charts, and understand the buzz within clients to figure out the next big thing. Technology also makes it easier for salons to anticipate emerging beauty trends by analyzing market data and aligning their product offerings and service menus with client preferences. Moreover, AI helps salons gather proactive client feedback, ensuring clients consistently experience the best services with the latest innovations, tailormade just for them,” shared Aditya.

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Enhanced Customer Experience

“Have you ever wondered what keeps clients coming back to a salon? It's not just a good haircut or facial, it's the entire experience—from the moment they book a service till they step out of the salon. For instance, easy online booking, lightning-fast payments and a smooth digital process are some of the features that impress clients today. Salons that integrate AI for booking, scheduling, and payments create that seamless, convenient experience for clients, along with providing tailored loyalty perks and special offers to boost client retention. Moreover, to address client queries throughout the process, AI-powered chatbots offer resolutions, allowing the team at the salon to focus on catering better to clients in-person,” concluded Aditya.

Don't Miss:Role Of AI And Data In Customising Services At Salons

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