Bags, Clothes, Food, Indians Are Obsessed With Italian Brands!

A number Italian fashion brands are gearing up to enter India in the race of conquering the hearts of people. Some of these luxurious brands include popular fashion giants like Gucci, Salvatore Ferragamo, Versace, Armani and many more. Apart from fashion, Italian food culture has also gained tremendous obsession in recent years. From being relatively new cuisine in our food industry, Italian food has remarkably succeeded in engraving a special place amongst food lovers. From brands like Del Monte to Da Milano to Gucci to Prada and well the list goes on, almost every other Indian wardrobe or kitchen or even bathroom has an Italian element.

Bags

If you have a weakness for luxury products or you have an obsession for all things glamorous, there’s a good chance you have a gently used handbag in your closet from brands like Prada, Gucci and many more adding up to that fashion quotient to your life.

Speaking to Shivani Malik, Director of Da Milano, she told HerZindagi that "Italian brands have really brought a lot of exposure to Indians. Indians now know what are the latest trends especially as far as the fashion industry is concerned and also there’s a benchmark for the quality of products and the experience of customers for the price that they are paying.

"For Da Milano, I feel there has been a positive impact since the customers now can compare the price they pay for the quality of their experience while buying and even after they have purchased," she added.

Clothing

With the growing race to up your fashion game varying from dominant Indian apparel to high-end international fashion brands, the Italian fashion and apparel have been in vogue. Some of the major Italian brands that have been pioneering the list remain brands such as Moschino, Emporio Armani, etc that are trendy and prep you for that statement runway look.

Food

Italian food is one of the few cuisines that Indians are truly obsessed with. Italian food is a regular spot on the dining tables of most urban Indian households. All of us fall back of that mouth-watering pasta and pizzas for a quick and easy recipe. There is possibly no other meal that is more satisfying that truly fulfils our cravings for an authentic Italian tooth. One of the players is Del Monte, a product of which is present in almost every kitchen, be it in the form of pasta, olive oil, ketchup, juices and concentrates and the list goes on.

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Mr. Anshu Anand- Marketing Head of Del Monte India, told HerZindagi that the brand strives to "capture and present the true flavours of Italy to consumers in India" through their Italian range. "Del Monte products are sourced from some of the leading, family-run manufacturers in Italy & Spain," Anand added.

Perfumes

Choosing the right fragrance could be a tedious task however it adds a zing to one’s personality. While we can all agree that fragrances can be very subjective depending on each individual and as we know the world’s top perfumes originate from Italy, Some of the best Italian fragrances bear the names of leading fashion brands such as Prada, Bulgari, and Gucci.

Sunglasses

Sunglasses today are no longer just the protection from the harsh UV rays but an essential accessory adding glamour to a perfect sunny outing. To look your best, it is important to accessorise well. There is nothing more significant than the house of Versace, which is what we love about the Italian heritage brand. Known for bold prints and sharp, intricate designs, this brand is just as dominant today as it was 20 years ago.