Apple lovers, it is time! The first Apple store in India will open its gates to the public today, a dynamic space where Apple customers will be able to come together to shop, explore Apple products, enjoy services and a lot more. To date, Apple sold its products across India through resellers, Apple online stores and e-commerce websites. However, now, Apple products will be available in a fully self-operated store in the country.
Apple's first store is opening in BKC - Bandra Kurla Complex, a business and residential district in Mumbai. Deirdre O’Brien, Apple’s senior vice president of Retail speaking about the store said, “Apple BKC is a reflection of Mumbai’s vibrant culture and brings together the best of Apple in a beautiful, welcoming space for connection and community."
Apple's Flagship Store In India
Most Sustainable Apple Store In The World
Apple's BKC store is said to be the most sustainable store in the world. The store has a dedicated solar array. Also, the store operations have zero reliance on fossil fuels. Apple's store is operationally running on 100 percent renewable energy and carbon neutral.
Apple BKC Team
Apple's BKC team includes more than 100 members who collectively speak over 20 languages. They will be at the store to help customers from across the world. Not only will they make customers learn about Apple products, but they will also offer advice on the best options available as per the customers' needs.
Today At Apple Sessions
At Apple's Mumbai store, customers will be able to avail of the special Today at Apple series offer. In this series, Apple will be bringing visitors, and local artists together and they will create these free sessions featuring Apple products and services. There will be hands-on activities that celebrate local community and culture at the store. With the launch, Apple BKC is introducing Mumbai Rising, a new series which will include the following -
- Music Lab: Deep Listening in Urban Spaces with Sandunes
- Photo Lab: Portraits of Resistance with Prarthna Singh
- Design Lab: Every Poster Tells a Story with Boomranng Studio
- Art Lab: Drawing Homage to Mumbai with Kohla
Apple BKC Store Design
Apple's Mumbai store features a triangular handcrafted timber ceiling that extends beyond the glass facade of the building. This gives the store a unique geometry. On entering the store, customers will be able to see two stone walls sourced from Rajasthan. There is also a 14-meter-long stainless steel staircase which will connect the ground floor with the cantilevered mezzanine.
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Display Tables And Avenues
For visitors to explore Apple products, the store has display tables and avenues. All the products right from the iPhone to Apple TV, AirPods will be on display. Other than buying at the store, customers will also be able to avail of Apple Pickup where customers can place orders online and pick them up at the store.
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Apple To Pay Record-Breaking Rent Per Month
If reports are to be believed Apple will be paying a whopping ₹42 lakh per month for the space at BKC. The mall where the store is located is owned by Reliance. (All About Reliance Foundation Chairperson, Nita Ambani)
Next, the tech giant is all set to open its store in Saket, New Delhi.
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