Goibibo commemorates International Women’s Day 2024 with the launch of a digital film “BreakTheCage”. It’s a proactive campaign that appeals to women to break the cage and small barriers of permission that take over their desire to live life to the fullest. Scroll down to learn more about the film and the thought-provoking campaign.
Break The Cage
Undoubtedly since eternity, women have been bound by the cage. They have to go through a set of barriers and expectations in every phase of their life. Women are dominated and are always told to do things. Seeking permission, fitting into the mould and abiding by the expectations of others are part of every woman's life. But no one talks about it. While we are about to celebrate the 49th International Women’s Day in 2024, Goibibo has launched a digital film that appeals to women to break the cage. Goibibo took to their official Instagram account to share the film. They captioned,
“Did the woman (women's day events in delhi ncr) with a cage shock you?
The real shock is the invisible cages women carry every day!
Papa se puch ke jana. Baccho ko kaun sambhalega? Akele kaise jaogi? Shaadi ke baad chali jaana! Ladki ho, tumhe permission nahi milegi - the cage of expectations, permission, and control has always been there, hidden in plain sight.
But it’s time to take charge, break free and smash through these barriers ‘coz the power to #BreakTheCage is always in your hands”
You can watch the film here:
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About Goibibo?
Goibibo is a digital (womens day quotes) travel platform that allows flight ticketing, train ticketing, hotel bookings, bus ticketing, inter-city cabs and ancillary travel offerings. They have both mobile applications and websites where you can avail their services. Moreover, they also offer discounts on booking tickets from their platform for affordable and easy travel.
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Image Courtsey: Instagram
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