Burberry Children's 4-Year-Old Sikh Model Is Winning Hearts On The Internet

On Tuesday, Burberry, a British luxury brand, launched its new Children's Autumn-Winter 2022 campaign, which featured a four-year-old Sikh kid, Sahib Singh. Singh is the brand's first-ever Sikh model to appear in a children's campaign. His feature garnered the brand a lot of positive feedback, especially from the Indian community.

Burberry shared the campaign image with Sahib Singh on their Instagram page. Sharing the post, they wrote, "Prepped for their next adventure: from outerwear to our Burberry Check, find back-to-school designs from the new #BurberryChildren collection"

You can see the post here:

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A post shared by Burberry (@burberry)

Various celebrities including Ammy Virk, Raaginder, and others shared love comments on the picture.

BTS Shooting For Burberry

The BTS shoot for the Burberry ad campaign was shared on four-year-old Sahib Singh's Instagram account @i_am_sahib_singh, which is handled by his mother, Harjot Kaur.

Harjot Kaur wrote a caption with the post which mentioned about little kid's fun shoot.

"SAHIB SINGH FOR BURBERRY AW22 🐻🤎 Bursting with pride for our little Singh! He had so much fun at this shoot and we really loved meeting everyone on set. Being part of the Burberry Bear AW 22 campaign is incredible and to be the first patka wearing model for the biggest British brand is just an amazing achievement for our little 4 year old and the Sikh community. Thank you to @southcoastkidzltd and the @burberry team for making this happen. 🤎 The video featuring Sahib and the other beautiful diverse children is live on the Burberry site and we can’t wait to see the rest of the images that are going to be released 🐻" See the post:

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A post shared by Sahib Singh (@i_am_sahib_singh)

In another post, she wrote about Singh's modeling journey,

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A post shared by Sahib Singh (@i_am_sahib_singh)

"On this journey, we have gone through so many different emotions.

🐻We have felt a few disappointments when Sahib isn’t chosen for a job. We have never told him about any shoots until he’s fully confirmed as he doesn’t need to feel the emotions involved.

🐻The stress when the council refuses his license to “perform.” Never under estimate a parent who wants the world for their child!

🐻The joy and pride I felt at the shoot was overwhelming. I couldn’t hold back the tears seeing Sahib recognised by this iconic brand. So grateful to them for pushing boundaries and always producing the best work.

People may say and think many positive and negative things about us but we know what we want our kids to know and feel. Nothing is impossible.

Modelling may not be Sahib’s career and that’s fine. But whether Sutch and Sahib want to be footballers, artists, or chefs. They know they don’t have to stick to traditions and the sky is the limit."

In an interview with Vogue India, Singh’s parents said, “Sahib had an incredible day with the Burberry team, who really looked after all the children they were shooting with. To see our son, who does look different from his peers, being given a chance by the iconic British brand was truly a milestone moment.”

They added, "We want not just Sahib but all the boys in our community to be proud of their heritage, and wear their patkas and paghs with pride and confidence."

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