One Day Women Bartenders Will Be Equally Proportional To Men

With more and more women turning into entrepreneurs, we still see very few women owning restro-bars, becoming bartenders or have anything to do with a bar for that matter. To make it more clear, this phenomenon is there not just in India but overseas as well!

HerZindagi got in touch with Charu Vashisht, Owner at Time Machine Noida to know more about her journey in the Food & Beverage industry and her take on women bartenders in India.

Image courtesy: Time Machine

Could you shed some light on your journey to this point in your life starting from scratch?

Making a distinct mark as a burgeoning woman restaurateur, I have created a prominent niche in the Indian hospitality industry. I am ecstatic with the way my entrepreneurial endeavour has been received. If it’s about drawing a character sketch, I am a self-disciplined and a committed individual; a perfectionist in every sphere of my life. A businesswoman by the day and a party animal by the night, I balance my life perfectly and devote equal time to my personal and professional life. With a Bachelor's degree in Economics and a Masters in Business Administration in Marketing, I have always been driven with an entrepreneurial bent of mind. Having travelled to many countries, exploring different cuisines and understanding varied cultures across the globe I conceptualised the idea of Time Machine. 

When it comes to bars, not many associate it with a woman, so did you face any clichéd questions, attitude or mentality?

Image courtesy: barsqaure.in

The one thing I do not want to face is people not taking me seriously for being a woman and running a business but my work has spoken for me and I am glad that is enough to stop people from passing remarks. I Never really faced issues with men trying to bring me down for being a woman entrepreneur and thankfully the support I have received has been overwhelming although a lot of women do face the clichéd attitude and mentality. I have been fortunate enough to have men and women alike support me in my venture and help me get better by the day. 

Read More: There Is A Positive Change In Attitudes Towards Working Women

Do you see a future where we could have an equal number of women bartenders, women owning the bar and hospitality industry, in India to start with?

Yes, I do see and believe that there would come a time in the coming days where one could have an equal number of bartenders in the industry as the mindsets are changing among families in India. Although Mixology as a profession has been associated with men for quite a while with the acceptance of a growing number of women bartenders in the country, it is a good time for women to venture into this profession. Women are definitely ready to challenge the stereotypes by choosing such an unconventional career option and indulging in some exciting new techniques and becoming a part of such an exciting job.

Her Message To The Female Readers

For any female reader going through this, I would like to emphasise on the fact that you hold a lot of power in you. It starts with you yourself. Believe in yourself and let go of all the fears that hold you back. Nothing can go wrong if you set your foot to it. It is important to know your strengths and pounce on them. That is it.