A new fashion phenomenon is taking the entertainment industry by storm 'method dressing.' This trend involves actors fully immersing themselves in their characters' personas by dressing the part, even during promotional events and public appearances.
From Janhvi Kapoor's character-inspired looks to Ranveer Singh's boundary-pushing ensembles, Bollywood celebrities are embracing this unique approach to fashion, blurring the lines between reel and real life. But what is method dressing and how did it all start?
According to Vogue, method dressing is the art of dressing to mirror a specific mood, character, or persona, much like method acting in the performing arts. It entails fully immersing oneself in a particular style or aesthetic to evoke a desired emotional or psychological state, often resulting in a fusion of fashion and identity.
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Recently, Janhvi Kapoor emphasised the significance of wearing attire that resonates with one's character during movie promotions. This approach, she believes, helps maintain focus on the upcoming project as the central topic of discussion. An apt illustration of this practise is Margot Robbie’s choice of pink attire during the 'Barbie' press tour, showcasing her commitment to embodying the essence of her character.
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Similarly, Alia Bhatt's strategic wardrobe selections during the promotion of ‘Gangubai Kathiawadi’ and ‘Rocky Aur Rani Ki Proem Kahani’ exemplify method dressing. By exclusively wearing white sarees for the former and chiffon sarees for the latter, Bhatt seamlessly integrates her promotional appearances with the themes of her respective films.
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Ranveer Singh, with his vibrant persona, is known for his daring fashion choices. During the promotion of ‘Bajirao Mastani,’ he captured attention by donning a sherwani paired with a long skirt, mirroring the attire of his character, Peshwa Bajirao, from the film.
During the promotion of the movie ‘Ghajini,' Aamir Khan sported a buzzcut reminiscent of his character in the film. This hairstyle, mirroring his on-screen persona, attracted significant attention from fans and the public alike.
While the term "method dressing" might be relatively new, the concept has roots in various cultural and artistic movements throughout history. As per fashion historians, in recent times, Zendaya and her stylist Law Roach have been credited for bringing the concept into popular culture, with Zendaya's circus-themed dress for ‘The Greatest Showman’ promotions in 2017 and her cobweb dress at ‘Spiderman’ events in 2019. Her most recent robotic ensemble at the premiere of ‘Dune’ once again brought attention to the concept of method dressing.
As per social media experts, in contemporary times, method dressing has gained traction as a conscious fashion choice, spurred by the rise of social media influencers, celebrity stylists, and a growing emphasis on personal branding. With the democratisation of fashion through online platforms and the increasing visibility of diverse style narratives, individuals are encouraged to experiment with their looks and adopt different personas through clothing.
As per fashion stylists, practising method dressing involves embodying different characters or personas through clothing, whether inspired by fictional figures, historical icons, or personal archetypes. It also involves using clothing to evoke emotions and convey messages, and crafting stories through sartorial choices, with each outfit becoming a chapter in a larger narrative.
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