Tira Beauty's Grand Launch Party marked a memorable occasion for the emerging stars of bollywood's beauty scene. Present at the launch of Tira, an omni-channel beauty retail platform, were renowned actresses Kareena Kapoor Khan, Kiara Advani, and upcoming talent, Suhana Khan, who graced the event as the fresh faces representing the brand. Each of these three celebrities radiated glamour and made distinctive style statements that highlighted their individuality.
Kareena Kapoor, Suhana Khan And Kiara Advani At Tira Launch Party
Kareena Kapoor made a striking appearance wearing a strapless black gown that was accentuated by her dark eye makeup and a statement necklace, enhancing her overall look. In a similar fashion, Suhana Khan opted for a red strapless gown with a side slit, complemented by her trademark curly hair. Khan went for a minimalist, effortless beauty approach, featuring full lashes, a nude lip colour, and a bit of blush.
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Kiara Advani joined the duo in a captivating pastel green halter top paired with silk palazzo pants in a matching sea blue shade. Her outfit included a unique crop top with extended cape shoulders, coupled with wide-legged pants of the same hue. Kiara completed her ensemble with a top knot and sported a subtle makeup look.
Kareena and Kiara also turned to Instagram to share snapshots of their attire. Kareena posted several striking pictures of herself in the black gown on Instagram, accompanied by the caption, "I'm ready for tonight @tirabeauty." Meanwhile, Kiara opted for an Instagram Stories mirror selfie and wrote, "Good night," using a heart emoji created with hand gestures.
Reliance's venture into the beauty sector, Tira, introduces its brand ambassadors as a trio of leading ladies. Kareena, Kiara, and Suhana graced the event, unveiling the brand's inaugural campaign titled #ForEveryYou.
About Tira Beauty
In April 2023, Reliance Retail introduced Tira, an omnichannel beauty store. The Tira app became operational in more than 100 cities, while the inaugural physical retail outlet was established in the Jio World Drive mall located in Mumbai's BKC area. Spanning approximately 4,300 square feet, the store features a diverse product selection. What sets Tira apart from other beauty retailers like Nykaa is its commitment to delivering a personalised shopping experience through the integration of tech consoles designed to enhance the overall shopping journey.
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Isha Ambani, the enterprising daughter of Mukesh Ambani, the chairman of Reliance Industries Limited (RIL), has taken the helm in driving the launch of Tira. Tira faces competition from well-established rivals in the beauty industry, including Falguni Nayar's Tira Beauty, Nykaa, and Tata Cliq.
Credits: Instagram
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