Riding high on the festive fever, women are flocking to their favourite stores to buy exclusive festive jewellery and give their dream Diwali-Dussehra attires the perfect ornamental match. Jewellery is considered among the top-selling items in the festive galore, which starts from Dussehra-Navratri and continues through Diwali and lasts till Chatth.
Diamonds are women’s favourites for festive occasions. Natural or organic diamonds have a classic appeal which ranks them first on the luxury buying lists of most women. However, lab-grown diamond sales are also pacing up and climbing the ladder of popularity steadily.
Festive seasons and jewellery are interconnected. Jewellery markets properly during festive seasons, and jewellery adds shine and enigma to festive seasons. Diamonds are a natural selection for women during festive seasons as they are signs of a palmy period marked by prosperity, happiness, and close bonds.
Post-pandemic, diamond jewellery businesses and retailers are coming up with special offers and discounts on diamond jewellery to ramp up sales and make up for revenue losses during Covid times.
Here is a list of festive jewellery by Mr Parag Agrawal, Co-Founder & CEO, Fiona Diamonds which is currently headlining the jewellery market trends.
Diamond Bangles
Since time Immemorial, bangles are eternally relished adornments for Indian women. It’s a historical belief that women should always wear bangles, especially married females. On the other hand, Diamond Bangles have a separate women's fandom. It is a union of Indian tradition and classicism. The designs and patterns of diamond bangles are simply irresistible. Nowadays, women are keen on buying a single bangle of different types rather than a set of bangles for a similar kind. Feminine-styled bangles exude pristineness and grace, which makes them an indelible insignia of strong women.
Diamond Pendant
Diamond Pendants are quite popular for gifting purposes during Diwali. It is a general trend that men are most attracted to diamond pendants and views them as the most refined jewellery gifts for their paramours and spouses. A multiplicity of options is also available, like heart-shaped, dual leaflet, hemming-shaped, and butterfly-shaped diamond pendants are trademarks of long-lasting love and union.
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Diamond Necklace
While pendants are for minimalistic jewellery lovers, diamond necklaces are for those who like ornate, elaborate-sized neckwear. Although there are much more expensive than pendants, diamond necklaces are bought in bulk for weddings that happen during festive seasons. They are lavish showcases which usually size up to the grandeur and opulence of a big fat Indian wedding.
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Diamond Earrings
Diamond Earrings are counted as sustainable jewellery, which also has reselling value. Young girls and teenagers have a thing for earrings which is most evident in their shopping habits and desirability list. Mothers usually buy diamond earrings for their daughters as the first piece of expensive jewellery, which they gift to their daughters at festivals as a mark of their love and care.
Jewellery is not just a materialistic collection or showpiece for display. It also has sentimental values attached to them. People do not buy jewellery because of its worldly value or financial gains. People buy jewellery guided by their emotions and to communicate their personal feelings of love and care for their dear ones. Festive seasons are a great opportunity to do that.
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