The Amazon Great Freedom Festival 2025 has officially begun for Prime members from midnight on 31 July, with early access deals across many categories, including fashion, beauty, accessories, and more. For all users, the sale will begin at 12 hours later at 12 PM, offering unmissable discounts across top brands. This limited-time online sale offers some of the best fashion deals of the season, including major price drops on branded kurta sets for women, even on top brands like Libas, Biba, Indo Era, Aurelia, and more. You can grab a minimum 55% off on embroidered, printed, Anarkali, and cotton kurta sets, which are perfect for your style vault and suit the upcoming festivals and everyday office wear as well. Also, enjoy up to 10% off when using an SBI bank credit card and EMI transactions during the sale. Here are some of the unmissable deals on top ethnic fashion brands:
- Libas offers trendy cotton suits and floral prints, and is offering up to 60% off on its top-rated suit sets.
- Aurelia is a well-known fashion brand and offers premium rayon and sequinned kurta sets that are now available starting under ₹1,000 only.
- BIBA is another impressive fashion brand that has slashed prices on its Anarkali, garara, and other suit sets.
- Janasya is offering daily, casual, and formal wear kurta sets on sale, that are suited for the upcoming festivals too.
- Indo Era offers an elaborate range of kurta sets with dupatta that are now available at steep discounts starting from just ₹899.
From straight-cut suits to flared shararas and georgette dupattas, here are some of the top ethnic fashion styles that you can grab with stunning discounts during this sale on Amazon.