Best TV Brands in India (2025 Review & Comparison): A Definite Guide
Choosing the best TV brand in India? We compare 10 top brands: Sony, Samsung, LG, Xiaomi, TCL, Hisense, and Vu, evaluating picture quality, smart features, reliability, and crucial after-sales service for your 2025 purchase.
The television landscape in India is defined by relentless innovation and intense price competition. With technologies like OLED, Mini LED, and QLED becoming increasingly mainstream, consumers have never had better options—or more confusion. To make a smart, long-term investment, you must evaluate a brand's product quality, software ecosystem, and most importantly, its service network.
This definitive guide offers an in-depth analysis of the 10 best TV brands in India for 2025. We segment the market from premium powerhouses to value-for-money challengers, providing detailed breakdowns and comparison tables to help you find the perfect screen for your home, your budget, and your specific viewing needs.
The Top 10 TV Brands in India: Premium, Mid-Range, & Value Segment
Explore the finest of TV brands you can choose from the available options in India that are segregated on the basis of mid-range, pemium, and affordable price brackets. Make an informed decision post going through the description of each brand and one of their most popular models available in the industry:
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Vetted Options
Every product we recommend is carefully selected through a thoughtful blend of primary research and in-depth analysis of trusted sources.
Sony: The Gold Standard for Cinematic Quality and Processing
Sony remains the benchmark for unrivaled picture processing and true-to-life color accuracy, a reputation cemented by its flagship BRAVIA series. The brand’s product functionality is centered around the proprietary Cognitive Processor XR™, which simulates human visual focus for depth and detail, making it a favorite among cinephiles. Sony’s variants include the premium BRAVIA XR OLED line (for perfect contrast) and the powerful Full Array LED series (like the X90L). Despite their premium price point, customers invest in Sony for the guaranteed cinematic quality, superior upscaling of lower-resolution content, and the reliability of the Google TV operating system. This focused commitment to picture fidelity is Sony's core market strength in India.
Popular Model Spotlight: Sony BRAVIA XR-X90L (Full Array LED)
The X90L is Sony's high-performance sweet spot, using Full Array LED with Local Dimming (FALD) for deep blacks. Its 120Hz native panel and "Perfect for PlayStation 5" features make it a top choice for serious entertainment enthusiasts.
Most Suitable Audience
Cinephiles, Serious Console Gamers (PS5/Xbox), and Premium Buyers who prioritize flawless picture fidelity and reliability.
Amazon Review Summary
Users praise the stunning, vibrant picture quality and the smooth, reliable Google TV OS.
The high cost is often noted but is balanced by reviewers emphasizing the long-term investment value.
Specifications:
Screen Size75 Inches
BrandSony
Display TechnologyLED
Resolution4K
Refresh Rate120 Hz
Included Components1 LED TV, 1 Premium Eco Remote
Connectivity TechnologyEthernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions4.8D x 166.7W x 96H Centimeters
Reasons to buy:
✓Best-in-class picture processing
✓Superior motion handling for sports/action
✓Highly stable and reliable Google TV platform
✓Premium build quality and longevity
Reason to avoid:
✗Highest average price
✗Premium replacement parts are very costly
✗Acoustic audio may lack deep bass without a soundbar
01
Samsung: The QLED Technology Leader and Bright Room Expert
Samsung is a global powerhouse, dominating the market through massive scale and continuous innovation in QLED and Mini LED technology. Their brand functionality centers on maximizing brightness and color volume, making their TVs perfectly suited for bright Indian living rooms. Samsung's extensive variants range from the affordable Crystal UHD series to the ultra-premium Neo QLED line, as well as unique lifestyle products like The Frame and The Serif. Their proprietary, super-fast Tizen OS creates a seamless, connected experience with the SmartThings ecosystem. Samsung's strategic strength lies in combining top-tier features with a reliable, widespread distribution and service model.
Popular Model Spotlight: Samsung Neo QLED QN90C (Mini LED)
The QN90C is a flagship-level Mini LED TV, utilizing thousands of tiny Quantum Mini LEDs (Quantum Matrix Technology) for excellent contrast and massive brightness. Its standout feature is the Anti-Reflection screen, perfect for minimizing glare. The intuitive and fast Tizen OS creates a seamless smart home experience.
Most Suitable Audience
Design-Conscious Buyers and Users with Bright Living Rooms who need peak brightness and minimal glare without compromising on smart features.
Amazon Review Summary
Reviewers love the vibrant colors and extreme brightness, confirming its suitability for daytime viewing.
The Tizen OS is consistently highlighted as intuitive, fast, and stable.
Specifications:
Screen Size65 Inches
BrandSamsung
Display TechnologyNEO QLED
Resolution4K
Refresh Rate100 Hz
Included Components1N LED TV, 1N Power Cord, 1N Remote Control, 2N Stand-Top, 1N OC
Product Dimensions2.6D x 144.6W x 82.9H Centimeters
Reasons to buy:
✓Highest peak brightness and anti-reflection capability
✓Highly intuitive and fast Tizen OS
✓Excellent build quality and sleek design
Reason to avoid:
✗Mid-range models can sometimes show minor backlight uniformity issues
✗Does not offer true OLED contrast technology
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Our Core Values
Transparent, Honest Reviews
We provide straightforward insights into each product’s strengths and weaknesses, so you can make confident, informed decisions.
Trusted Brands Priority
We focus on products from reliable brands known for quality, consistency, and customer satisfaction.
Smarter Value for Your Money
We highlight products that strike the perfect balance between cost, quality, and performance, so you get true value without the extra cost.
LG 139 cm (55 inches) OLED B4 Series 4K Ultra HD Smart OLED TV OLED55B46LA
LG holds the undisputed title in OLED panel technology, offering self-illuminating pixels that deliver infinite contrast and true, perfect blacks—the ideal foundation for cinematic viewing. Their brand functionality is defined by the unique webOS operating system, celebrated for its simplicity and the point-and-click ease of the Magic Remote. LG's core variants include the ultra-thin Gallery Series (G-Series) and the market-leading C-Series (the best-selling OLED globally). LG is a pioneer in advanced gaming integration, offering features like NVIDIA G-Sync and multiple full-bandwidth HDMI 2.1 ports across their mid-to-high range.
Popular Model Spotlight: LG 139 cm (55 inches) OLED B4
The LG C3 is recognized for delivering reference-level picture quality. Powered by the α8 AI Processor, it provides pristine clarity. Critical for gamers are the 4 dedicated HDMI 2.1 ports and compatibility with NVIDIA G-Sync/AMD FreeSync, enabling the smoothest possible console experience.
Most Suitable Audience
Movie Aficionados, Hardcore Console Gamers, and users seeking the absolute best contrast for dark-room viewing.
Amazon Review Summary
Customers rave about the "mind-blowing" contrast and deep black levels.
The Magic Remote is a user favorite, making smart features smooth and responsive, perfect for media consumption.
Specifications:
Screen Size55 Inches
BrandLG
Display TechnologyOLED
Resolution4K
Refresh Rate120 Hz
Included Components1 OLED 4K TV, 1 Magic Remote Control with 2 AAA Batteries
Connectivity TechnologyEthernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions23.5D x 122.8W x 77.2H Centimeters
Reasons to buy:
✓Unmatched black levels and infinite contrast
✓Fastest response time for gaming (0.1ms)
✓Superior viewing angles
Reason to avoid:
✗Higher entry price for OLED technology
✗Risk of temporary image retention (burn-in), though rare with modern tech
✗Lower peak brightness than QLEDs
03
Xiaomi (Mi TV): The Value-for-Money Disruptor
Xiaomi fundamentally altered the Indian TV market by offering premium display features at disruptive, budget-friendly prices. Their brand functionality centers on software value, offering the powerful Google TV OS layered with the content-first PatchWall interface, which provides curated, region-specific content. Xiaomi's diverse TV variants range from the entry-level Mi 5A series (budget 4K) to the higher-end X Pro and QLED series, ensuring maximum specification density per rupee. They are masters of minimizing overheads and passing the savings directly to the consumer, making high-quality smart viewing accessible to millions of first-time 4K buyers. Their rapid expansion means they are now a mainstay in nearly every Indian household.
Popular Model Spotlight: Xiaomi Smart TV X Pro Series (QLED)
The X Pro Series combines a QLED panel with advanced features like Dolby Vision IQ and a 120Hz Game Booster (via software). Running on a smooth Google TV OS layered with the content-focused PatchWall interface, it provides maximum features for minimum investment.
Most Suitable Audience
Budget-Conscious Users and First-Time Smart TV Buyers who want the largest screen size and the maximum number of high-end features for the lowest price.
Amazon Review Summary
The primary praise is the incredible value for the money—a large screen size with QLED quality
Customers appreciate the smooth Google TV UI and the loud, clear speaker output
Specifications:
Screen Size43 Inches
BrandXIAOMI
Display TechnologyQLED
Resolution4K
Refresh Rate60 Hz
Included ComponentsPower Cable
Connectivity TechnologyEthernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions7.2D x 95.7W x 56.3H Centimeters
Reasons to buy:
✓Best price-to-spec ratio
✓Feature-rich software ecosystem
✓Strong built-in audio for the price segment
Reason to avoid:
✗Processor can lag during heavy multitasking
✗Build quality is average
✗Service consistency is variable in non-metro areas
04
TCL: The Big-Screen, Mini LED Challenger
TCL has successfully positioned itself as the global leader in Mini LED production scale, aggressively bringing superior contrast technology to the Indian mid-range market. Their brand functionality is defined by delivering the absolute largest screens (up to 98 inches) loaded with flagship features like 144Hz refresh rates and advanced local dimming zones, but at accessible prices. TCL's key variants, the C-series (Mini LED/QLED) and P-series (LED/QLED), run on a highly customized Google TV OS. They appeal directly to consumers who want flagship technology without the flagship price tag of Sony or Samsung.
Popular Model Spotlight: TCL 215 cm (85 inches) 4K Ultra HD Smart QLED Google TV 85T8C
TCL's T8C-series introduces high-zone LED local dimming for superior contrast at an accessible price. This model is ideal for users who prioritize deep blacks and HDR performance without investing in an OLED. It typically runs on the Google TV OS and offers high refresh rate gaming features in its premium variants.
Most Suitable Audience
Tech Enthusiasts who want LED technology and large screen sizes (65 inches and above) at a highly competitive mid-range price.
Amazon Review Summary
Highly rated for the "shockingly good black levels" for a non-OLED TV
The powerful sound system (often Onkyo-branded) is a frequent highlight, but scattered reports of minor software bugs are noted
Specifications:
Screen Size85 Inches
BrandTCL
Display TechnologyQLED
Resolution4K
Refresh Rate120 Hz
Included Components1N LED TV, 1N Audio Cable, 1N Stand, 1N Power cord, 1N Remote Control, 2N Batteries
Connectivity TechnologyEthernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions37.2D x 189W x 115.2H Centimeters
Reasons to buy:
✓Best value for Mini LED technology
✓Excellent HDR brightness
✓Superior audio quality (Onkyo speakers) included
Reason to avoid:
✗Software can be prone to minor bugs
✗Picture processing is not as refined as Sony/LG; Service is often outsourced
05
Hisense: The Budget Gaming Powerhouse
Hisense is known for its strategy of specification stacking, packing high-end features typically found in premium TVs into its mid-range U-Series. The brand functionality is heavily geared toward gaming, offering features like 144Hz refresh rates, HDMI 2.1, and VRR/ALLM in their ULED and Mini LED variants. Their processing is driven by the proprietary Hi-View AI Engine, focusing on sharp upscaling and motion clarity. Hisense offers strong value to consumers who prioritize advanced technical specs, especially smooth gaming performance, over deep brand legacy. The operating system uses both Google TV and the in-house VIDAA OS across its product lineup.
Popular Model Spotlight: Hisense U7 Series (Mini LED)
The U7 Series is positioned as a premium-feature, budget-price gaming TV. It boasts a Mini LED backlight system and a 144Hz Game Mode Pro with VRR and ALLM support, effectively challenging brands like Sony and LG on core gaming specs. The image processing is handled by the Hi-View AI Engine.
Most Suitable Audience
Budget Gamers and value-seekers who want the latest panel technology and fast refresh rates without paying the high price of a premium brand.
Amazon Review Summary
The TV is praised for its excellent brightness and gaming performance at the price point
Customer service responsiveness is a more mixed bag compared to the top three, especially in smaller cities
Product Dimensions8.6D x 166.8W x 96.1H Centimeters
Reasons to buy:
✓Best budget entry point for 144Hz and Mini LED
✓Strong contrast and excellent local dimming performance for the price
Reason to avoid:
✗Inconsistent software experience (some use VIDAA OS)
✗Build quality is generally average
✗Limited service depth outside core cities
06
Vu: The Indian Brand Focused on Audio and QLED Value
Vu is a successful homegrown Indian brand that specializes in combining high-quality display panels with exceptionally powerful, built-in sound systems. Their brand functionality centers on delivering a complete home entertainment experience without requiring a separate soundbar. Key variants include the GloLED series (QLED) and the high-end Masterpiece series. They run on the popular Google TV OS and often feature unique viewing modes like "Cricket Mode." Vu has managed to capture the mid-budget segment by focusing on two clear metrics: vibrant QLED colors and booming, Dolby-certified audio.
Popular Model Spotlight: Vu GloLED TV (QLED)
The Vu GloLED series is highly popular for combining a bright QLED panel with a powerful built-in sound system (often a 40W or 100W soundbar), eliminating the immediate need for external speakers. It runs on the Google TV platform and offers a clean, user-centric experience.
Most Suitable Audience
Everyday Viewers and Home Theatre Enthusiasts on a Budget who prioritize great built-in sound alongside a vibrant 4K picture.
Amazon Review Summary
Reviewers consistently highlight the "powerful and crystal clear sound" as the primary reason for purchase
Picture quality is rated highly for its vibrant QLED colors
Specifications:
Screen Size55 Inches
BrandVu
Display TechnologyQLED
Resolution4K
Refresh Rate120 Hz
Included Components1-TV Unit, Remote Control, Power Cord, User Manual, Table Mount Stand, VESA Wall Mount Bracket, 2 AAA Batteries
Connectivity TechnologyWifi
Aspect Ratio16:9
Product Dimensions25.7D x 122.7W x 77H Centimeters
Reasons to buy:
✓Best-in-class built-in audio performance
✓Vibrant QLED colors provide excellent picture quality
✓Smooth Google TV experience
Reason to avoid:
✗Picture processing is functional, not sophisticated
✗Quality control can be slightly variable
07
OnePlus: Seamless Smartphone Integration and Design
OnePlus entered the TV market leveraging its brand reputation for premium, minimalistic design and fluid software experience. The brand functionality is built around the OnePlus Connect ecosystem, which allows deep, seamless integration with OnePlus smartphones, smartwatches, and earbuds. Their primary TV variants, the Y Series Pro and U Series, emphasize a sleek, near-bezel-less design aesthetic. They use the efficient Android TV/Google TV OS overlaid with the bespoke OxygenPlay content hub, appealing to a tech-savvy audience that values ecosystem continuity and modern aesthetics.
Popular Model Spotlight: OnePlus 138.8 cm (55 inches) Q1 Series
The popular Q-Series Pro model emphasizes a bezel-less design, Gamma Engine optimization for video quality, and the intuitive OxygenPlay content hub built on Android TV. Their key appeal is the seamless way the TV works with OnePlus phones and devices via the OnePlus Connect app.
Most Suitable Audience
OnePlus Smartphone Users and Design-Sensitive Buyers seeking reliable performance, aesthetic design, and deep smartphone connectivity.
Amazon Review Summary
Users appreciate the clean software interface and the sleek, modern look
The ease of casting and using the TV as a seamless extension of the phone is a major plus point.
Specifications:
Screen Size55 Inches
BrandOnePlus
Display TechnologyQLED
Resolution4K
Refresh Rate480 SMR
Included Components1 QLED TV, 1 Wall-mounting Bracket, 1 User Manual, 1 Warranty Card, 1 Remote Control,1 AV IN Adaptor, 1AC Cord, 1 USB Type-C cable
Connectivity TechnologyHDMI, USB, Wi-Fi
Product Dimensions5.1D x 122.4W x 70.6H Centimeters
Supported Internet ServicesSonyLiv
Reasons to buy:
✓Excellent design and build quality for the price
✓Fluid and fast Android TV performance
✓Superior smartphone integration features
Reason to avoid:
✗Mid-range models often lack advanced 120Hz/VRR gaming features
✗Service network is specialized and geographically limited
08
Haier: Durable and Feature-Packed for the Family Segment
Haier, a trusted name in the home appliance sector, translates its reputation for durability and reliability into its TV line-up. Their brand functionality focuses on ease-of-use and convenience, notably integrating Hands-Free Voice Control and the clean Google TV OS into many of its P-Series and K-Series 4K models. Haier's TV variants often boast excellent internal memory and storage capacity for robust app handling. They are positioned as robust, dependable family screens that blend seamlessly into a smart home environment without requiring excessive technical tinkering.
Popular Model Spotlight: Haier P7 Series (4K LED/QLED)
Haier's P7 series model offers a great balance of features, including a 4K UHD panel, Google TV, and Hands-Free Voice Control, making them highly convenient for family use. They are known for providing consistent performance without excessive marketing flair.
Specifications:
Screen Size65 Inches
BrandHaier
Display TechnologyLED
Resolution2160P
Refresh Rate60 Hz
Included Components1 LED TV, 2 Table Stand Base, 1 Remote Control,1 AV IN Adapter, 1AC Cord, 2 AAA Battery
Connectivity TechnologyEthernet, HDMI, USB, Wi-Fi
Aspect Ratio16:9
Product Dimensions33.1D x 144.7W x 90.4H Centimeters
Reasons to buy:
✓Excellent build quality associated with appliance lineage
✓Superior convenience via hands-free controls
✓High RAM/Storage capacity for smooth app usage
Reason to avoid:
✗Picture quality is reliable but not class-leading in HDR performance
✗Less marketing focus on advanced gaming features
09
Kodak / Thomson: The Aggressive Budget-Segment Leaders
Kodak and Thomson (licensed brands managed by Super Plastronics in India) are the undisputed champions of the ultra-budget 4K segment. Their brand functionality is simple: offer the largest screen size for the lowest possible price. Their variants, like the CA Pro (Kodak) and Phoenix (Thomson) series, feature 4K panels running on the standard Android/Google TV operating system. They make 4K resolution a reality for the most price-sensitive consumers, enabling a massive size upgrade with essential smart functionality, often featuring higher-than-average speaker output to compensate for the cost-optimized components.
Popular Model Spotlight: Kodak 126 cm (50 inches) Matrix Series
These models focus on core smart TV functionality: 4K resolution, Android/Google TV, and adequate sound output. They serve as the entry point into the large-screen 4K segment, often being the cheapest option for 50 or 55-inch models.
Most Suitable Audience
Extreme Budget Buyers and users who need a very large screen primarily for cable/satellite TV and occasional streaming, where high-end processing is not a priority.
Amazon Review Summary
Highly rated for their unbeatable price-to-size ratio.
The main caveat mentioned by users is that the internal processing and panel brightness are average compared to premium brands.
Specifications:
Screen Size50 Inches
BrandKodak
Display TechnologyQLED
Resolution4K
Refresh Rate60 Hz
Included Components1 LED TV, 1 N Wall Mount, 1 Remote Control, 2 AAA Battery
Connectivity TechnologyWi-Fi
Aspect Ratio16:9
Product Dimensions12D x 113W x 65H Centimeters
Reasons to buy:
✓Unbeatable price-to-size ratio
✓High speaker output for the entry segment
✓Google TV offers full app support
Reason to avoid:
✗Picture processing is entry-level and may struggle with fast motion
✗Build materials feel cheap
✗Slowest customer service and infrequent software updates
10
TV Buyer's Corner: Comparison and Service Reliability
2. Brand Utility, Pricing, and After-Sales Service Summary
This table summarizes the commitment of each brand to customer service, a vital factor for electronics purchases in India.
TV Brand
Primary Utility Focus
Typical Price Range (INR)
After Sales Service Summary (in 10 words)
Sony
Processor performance, cinematic fidelity.
Premium (₹75k - ₹3L+)
Excellent, reliable, pan-India coverage; parts are expensive.
Samsung
All-round performance, high brightness, ecosystem.
Mid to High (₹45k - ₹2.5L+)
Very good, widespread network; generally prompt and efficient.
LG
OLED contrast, top-tier gaming features.
Mid to High (₹50k - ₹2L+)
Reliable service, especially strong for metro city customers.
Xiaomi
Feature maximization at mass-market price.
Budget to Mid (₹15k - ₹70k)
Improving coverage, but inconsistent response time in smaller towns.
TCL
Large screens, Mini LED adoption, value.
Mid-Range (₹30k - ₹1L+)
Fair, budget-focused; service largely outsourced with mixed reports.
Hisense
Gaming specs (144Hz, VRR) at mid-tier cost.
Mid-Range (₹35k - ₹80k)
Good in metro cities; less established service footprint overall.
Vu
Strong built-in audio system, domestic QLED.
Budget to Mid (₹25k - ₹60k)
Service improving; better responsiveness to online complaints.
OnePlus
Seamless OS, design-led, smartphone integration.
Mid-Range (₹30k - ₹80k)
Good, relies on exclusive centers; focused on customer experience.
Haier
Product durability, hands-free smart features.
Budget to Mid (₹25k - ₹60k)
Reputable service network for appliances; decent TV support.
Kodak/Thomson
Aggressive low price point for large size.
Budget (₹15k - ₹40k)
Basic service; slowest response time; functional, not premium support.
Detailed Price Comparison: Top 43-Inch 4K TVs in India (2025)
The 43-inch 4K segment is highly competitive and often represents the ideal screen size for smaller living rooms, bedrooms, or offices. This size offers the benefits of 4K resolution at the most accessible price point for premium brands.
Below is a detailed comparison of the current and popular 43-inch 4K Smart TV models from the 10 leading brands in the Indian market.
OnePlus phone owners and users who value sleek design and software integration.
Haier
A9UG / P7 Series
₹25,500 – ₹28,000
Google TV, Hands-Free Voice Control, Dolby Audio, 2GB RAM (Higher spec for the price).
Family users seeking convenience (voice control) and proven appliance brand reliability.
Kodak/Thomson
CA Pro / Phoenix Series
₹17,500 – ₹20,000
Lowest 4K Entry Price, Android/Google TV, High Speaker Output (40W on some models).
Extreme budget shoppers whose main goal is to acquire a large-screen 4K TV with basic smart features.
Note on Pricing: Prices listed are estimated current online retail prices in India and are subject to change based on sales, offers, and regional variations. They reflect the general positioning of the models in the 43-inch 4K category.
Disclaimer: At HerZindagi, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. HerZindagi is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
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Faq's
Which brands offer the best after-sales service in Tier 2 and Tier 3 Indian cities?
Sony, Samsung, and LG still maintain the most established and robust service networks across Tier 2 and Tier 3 cities due to their long history in the Indian appliance market. While Xiaomi's network is growing rapidly, the reliability of service can still vary regionally.
Should I prioritize OLED or Mini LED when buying a TV in India?
If your primary viewing is in a dimly lit room and you watch a lot of high-quality cinema, choose OLED for the best contrast. If your room is bright or you need the highest possible peak brightness, choose Mini LED (e.g., Samsung Neo QLED or TCL/Hisense Mini LED).
Do I need a soundbar if I buy a high-end TV?
If you purchase a TV from Vu (with a large built-in soundbar) or premium models from Samsung (OTS) or Sony (Acoustic Multi-Audio), the audio will be strong for general use. However, for a true, immersive, cinematic audio experience with deep bass, a dedicated soundbar or home theatre system is always recommended.
What is the difference between Google TV and Android TV?
Google TV is the newer, cleaner interface built on top of the underlying Android OS. It focuses heavily on content curation and personalized recommendations. Android TV is the older, less personalized interface. Most newer Xiaomi, TCL, and Sony TVs use the more advanced Google TV experience.
