
She graduated during the pandemic, and she’d wanted to get into banking afterwards. But then a video went viral – and that changed her career trajectory entirely. “I had age on my side, and my family was very supportive. I was also the youngest, so they allowed me to pursue content creation full time,” she recalled.
Since then, there’s been no looking back. Some of her biggest viral moments include hilarious takes on trending news, relatable takes on Indian family dynamics, and tongue-in-cheek commentary on social issues.

Seeing the Internet Content Creation Landscape Change
“When I started, there were very few people making content. You could count on your fingertips, that few. It’s when the pandemic hit that everyone’s talent started overflowing, and there was a deluge of new creators,” said Saloni.
Having been active in the space for longer than most creators, she saw the internet landscape and herself change.
“The competition increased. The pressure to create something new, fresh and likeable every day is a given,” she explained. She now has a lot more contemporaries, with comedy content creator numbers having risen exponentially.