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Laugh Out Loud, Live Life Large: Saloni Gaur on Being an Introvert, Internet Fame & Writing Her Own Future

Growing up in Bulandshahr, Uttar Pradesh, Saloni Gaur had one modest dream: to one day have a cupboard all to herself. Back then, little did she think that a simple hobby she would pick up at 17 would make that wish come true for her, on a far bigger scale. At 25 now, as a top content creator, Saloni says she’s achieved her biggest dream: buying her own house.

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Wearing a fuchsia shirt, and no makeup, Saloni was shy, soft-spoken and reserved when she came to HerZindagi’s studios. A slight discomfort was reflected under the arch lights while shooting the first photos for the cover image. Quite ironic for an 'influencer' who has over a million followers. She was measured with her words, and her poses reflected her general hesitance. It was only hours later, over her home-cooked lunch and more time and conversations had happened, that she opened up. At one point in this interview, she even laughed, and said, “You ask wherever you want, I’ll answer everything”, and that’s when I realised that the guard had dropped, and the real Saloni had stepped into the room.

“People assume from my profile that I’m an extrovert. Sabko lagta hai ki main toh ekdum toofan macha dene waali ladki hoon,” she said. “But in real life, I take time to get comfortable. Sometimes strangers meet me outside and expect me to be very conversational, but I get quite shy.“

Sabko lagta hai ki main toh ekdum toofan macha dene waali ladki hoon. But that’s not true.

She says she is reserved and often prepares a script in her head before phone calls. Yet, you’d never guess it from her viral reels, which are packed with sharp comic timing, clever one-liners, and spot-on social observations that are guaranteed to leave you in splits.

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Saloni, going by the Instagram handle of Salonayyy, is a popular content creator on Instagram. She makes relatable, comic reels and enjoys a huge following of 1.4 million. Her standout characters have been Nazma Aapi, Kangna Runout, Adarsh Bahu, Naanu, and her reels amass lots of chuckles and compliments.

In 2017, she started creating videos while in college, out of sheer boredom, just for herself. She’d shoot against ordinary backgrounds around her hostel room with no professional lighting or high-end phones. There was not much entertainment in her hostel, and social commentary in the form of videos was a way she kept herself busy. She sometimes sported a funky curly-haired wig, or thick-rimmed glasses, or draped a ghoonghat around her head, to fit the characters she was depicting.

By 2019, the videos started doing well, and she decided to be more consistent with content creation. She was just 19 years old at the time.

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She graduated during the pandemic, and she’d wanted to get into banking afterwards. But then a video went viral – and that changed her career trajectory entirely. “I had age on my side, and my family was very supportive. I was also the youngest, so they allowed me to pursue content creation full time,” she recalled.

Since then, there’s been no looking back. Some of her biggest viral moments include hilarious takes on trending news, relatable takes on Indian family dynamics, and tongue-in-cheek commentary on social issues.

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Seeing the Internet Content Creation Landscape Change

“When I started, there were very few people making content. You could count on your fingertips, that few. It’s when the pandemic hit that everyone’s talent started overflowing, and there was a deluge of new creators,” said Saloni.

Having been active in the space for longer than most creators, she saw the internet landscape and herself change.

“The competition increased. The pressure to create something new, fresh and likeable every day is a given,” she explained. She now has a lot more contemporaries, with comedy content creator numbers having risen exponentially.

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Saloni’s content remained clean, funny and relatable, and her followers kept growing, but she saw herself evolve with time.

I used to be a lot more open and experimental, but with increasing followers, I started feeling a growing sense of responsibility too.

She finds inspiration for her characters from around her and is always keenly observing people around her, even at events and outings. Her strong point, she says, is how quickly she can create videos on news, an event or an occurrence that’s trending.

Living, Writing, Loving, Working

Her life evolved, as did her content creation journey.

She is now married to journalist Rajat Sain. She met him first in his office, and then they connected on social media.

Agar meri shaadi social media se nahi hoti, toh kiski hi hoti?

She credits him for helping her open up. He even helps her out with what to say when she’s nervous and overthinking phone calls with unfamiliar people.

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If real-life conversations sometimes make her pause, her work is where she feels completely free and is most expressive.

It’s clear from the way she talks about her work and describes it that she absolutely loves it. “For me, personally, I don’t see any negatives,” she said - something people rarely say about their work in this generation.

She loves working and hopes to continue being engaged till she physically can. “I want to be busy and occupied,” she reiterated.

Her passion lies in writing, and that’s the one thing she tries to do every day. Even if her content stops working someday, she’s willing to take up writing for other people. She also hopes her writing gets good enough one day to create her own show.

In general, I want life to be slow. And a bit of fun.
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What she broadly defines as fun is trying and learning new things. “I’ve just joined swimming, and for now, this is quite fun,” she said. “I tried to learn Kathak, but it didn’t work out, but even then I had fun. I usually don’t start and leave things midway, but I just couldn’t do Kathak well enough. Some time ago, I used to play badminton also,” she said.

She says she likes all these forms of activity as she had missed out on most of these during her childhood. “School mein it was all padhai, padhai, padhai. In the neighbourhood, I didn’t have many friends. Hobby or skill-based classes only happened in summer vacations, for two months. So now I really want to learn some of these things,” she explained.

She hadn’t travelled much either, and is on a mission to change that now. She’s already been to Thailand, Sri Lanka, and a bunch of other places and is keen to explore more.

The Women Around Her

A lot of Saloni’s content is based on or features the women around her, especially her mother and grandmother.

Alongside her content growing, she also saw these women evolve and discover their own interests. “During my childhood, I didn’t see my grandmother be very demure, since my grandfather was a bit strict. It was after he passed away that I figured she had opinions and dreams!” said Saloni.

She’s seen her daadi evolve, from being softspoken, to liking watching TV, which she has even learnt to use voice remote controls for.

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Saloni, after her parents moved to Delhi NCR, also discovered her mother’s growing love for bhajans. “She enjoys singing, she wants to learn to play the dholak,” she said.

Despite Saloni’s career flourishing, the principles middle-class families live by haven’t faded. Her mother refuses to let the children buy her a dholak, claiming it’s too expensive, despite them insisting that they can afford it.

The women around me inspire me, with their willingness to learn and enjoy, especially at their age.

Her family is also what keeps her grounded. She’s come a long way from being the girl who created content from her shared hostel room to owning her own house now. However, she’s sure that her content will continue to be relatable to the middle class, because her way of life hasn’t and is unlikely to change, thanks to those around her. “Even if I can and want to buy them something expensive, they say ‘, Just cause you’re earning money now, you’ll spend recklessly?’” she said.

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For her to even be spending on entertainment is a new experience. She’d barely watched movies growing up and was taught at home to only spend on necessities and avoid luxuries.

Today, she spends more regularly on watching movies after justifying to herself that it may help her content and her craft. But even with this shift, Saloni’s core remains unchanged. She still finds humour in the everyday and joy in the ordinary. And perhaps that’s what makes her content resonate so deeply: it’s not just funny, it’s familiar.

Credits:

UI/UX Developer : Mohd Zakir
Cover Image and Photo Edits : Monami Hazarika, Khushi Goel
Hair and Makeup : Subodh Kumar
Camerapersons : Sarvesh Gupta, Dev Kumar Choube